What kind of change should an interior designer expect from working with a business coach?

What Can a GOOD Interior Design Business Coach ACTUALLY Do For Me?

For many of my interior designer friends, a decade of running their business, making mistakes, fixing those mistakes, making “next level” mistakes, and fixing those mistakes was their path to learning how to run a really good residential interior design business - trial & error.

For other people, spending a decade learning how to run a good interior design business is 100% crazy-pants. For those people, hiring someone to teach them how to run a good interior design biz makes way more sense.

Because, knowledge doesn’t come cheap. You either pay with money or you pay with time…unless your business fails before you learn the necessary skills to keep it afloat.

When it comes to learning necessary business skills, I am a big fan spending money to shorten my time being ignorant. If that makes sense to you, check out this discussion I had with interior design business coach Marc Müskens about what a good interior design business coach can actually do for us?

Do You Need An Interior Design Business Coach?

Q: Does every residential interior designer need a business coach?

A: No. There are lots of interior designers who have the business skills to complement their design & people skills.

For those interior designers who do need to level up their business skills, finding the “right” interior design business coach isn’t an easy task. Not all business coaches are created equal. And like interior designers, not all business coaches have the same style or approach.

We sat down with interior design business coach Marc Müskens to discuss this relationship between interior designers and their business coaches. I hope it helps.

Why should an interior designer hire a business coach?

Why should an interior design business owner hire a business coach?

Residential interior design is a luxury service. Like sellers of high-end watches, jewelry, expensive automobiles, wine, designer fashion and private jets, interior designers sell a “want”, not a “need”. People need homes. They want impeccably designed homes.

However, unlike other companies who sell luxury products & services, residential interior design is a marketplace dominated by solopreneurs & micro-sized businesses…most with almost zero formal business education.

And even as the overall residential interior design marketplace grows and grows every year, the number of residential interior design businesses that go out of business also grows and grows. And why is that?

Are poor design skills to blame? Or, is it a lack of business know-how?

We sat down with interior design business coach Marc Müskens to discuss how an interior design business coach can help residential interior designers transform their businesses.