From Ideas to Income: Interior Design Business Podcasts
The BEST Residential Interior Design Podcasts - Episode 238
We’ve got THIRTEEN next-level interior design business podcasts episodes today from hosts Terri Taylor, Darla Powell, Michele Williams, Rick Campos, Michelle Lynne, Melissa Galt, Kate Greunke, Laura Thornton, Cheryl Kees Clendenon and Liz Lapan, Dennis Scully, Rebecca Ward, Beth Bieske and Rhiannon Lee.
Today’s podcast guests are Kelcee Sparks, Whitney Schanie, Peter and Alex Spalding, Sarah Lyon, Andrea Liebross, Beata Heuman, John Finlay, and Kate Nixon.
If you’re looking to make your interior design business even better than it is today, I guarantee that you will find something in today’s podcasts that will help you level up. Enjoy.
Interior Design Business - Terri Taylor - Pricing Challenges Part 2 - 19 min
Profit is a Choice - Michele Williams - Creating Good Financial Systems - 28 min
Designed by Wingnut Social - Darla Powell - Mini News: Getting to Know Your Ideal Client - 9 min
Design Biz Survival Guide - Rick Campos - Peter & Alex Spalding - Purchasing for Profit - 50 min
Designed for the Creative Mind - Michelle Lynne - Writing For Interior Design Publications w/ Sarah Lyon - 40 min
The Affluent Creative - Melissa Galt - What to Release for More Revenue - 42 min
The Kate Show - Kate Greunke - How to Think Big and Become the Bold CEO that Your Business Needs - 54 min
The Business of Beautiful Spaces - Laura Thornton - Let's Talk About End of Project Product and Finishes Care Instruction Document for Clients - 29 min
Damn Good Interior Design - Cheryl Kees Clendenon and Liz Lapan - You are not a personal shopper - 46 min
Business of Home Podcast - Dennis Scully - Beata Heuman's secret ingredient is mischief - 1 hr, 1 min
Design Curious - Rebecca Ward - My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers - 15 min
Design Dialogues - Beth Bieske - A Dialogue with Kate Nixon - 44 min
Designing Success - Rhiannon Lee - The Tell-All Episode - Answering FAQ Interior Design Questions with a Twist - 36 min
Interior Design Business - Terri Taylor - Pricing Challenges Part 2 - 19 min
What is getting in the way of being paid what you’re worth?
In Part 1, host Terri Taylor shared the main reason designers don’t get paid what they’re worth is that they aren’t comfortable talking about money. She talked about how to fix this pricing challenge, but there’s more to be said, so she’s back with Part 2.
In this episode, Terri is taking a look at the support you need from yourself and from the people surrounding you in order to feel comfortable charging more. Once you get comfortable talking about money, you also have to get comfortable charging large sums for your work, and that’s really difficult at first!
Topics covered in this episode include:
How to improve your self-worth
The value of getting the support you need
Identifying attitudes that are holding you back
Why you have to believe that you deserve money
Profit is a Choice - Michele Williams - Creating Good Financial Systems - 28 min
In today’s episode, host Michele Williams is joined by Kelcee Sparks with Elite Ops, and they are talking about financials. This is one of Michele’s favorite topics to talk about, and she’s excited to see and to hear the questions that Kelcee has for her.
Topics Mentioned:
Basic financial concepts
Understanding your financials
Strategic planning
Profit First
Key Thoughts:
The first is I think every business owner should understand their major anchor points, especially from a P&L. What does that mean? It means I think they need to understand revenue, and how money comes into their business. Michele
Knowing our financials gives us the ability to know when we are going to do a task, how much more it's going to cost us or save us, and then it also gives us the ability to know if I say yes over here, then I need to say no over here. Michele
One I would say really is about creating some type some type of Profit First strategy, which means, first and foremost, watching the money, looking at the money, knowing when the money comes in, knowing how much we need to pay out every month kind of tells me how much I need to be bringing in every month to satisfy that particular need of the company. Michele
It's about having a good accounting system, having a time tracking system, and then having a system like Metrique that pulls it all together to be able to look at it. Michele
Designed by Wingnut Social - Darla Powell - Mini News: Getting to Know Your Ideal Client - 9 min
Wondering why you aren't getting engagement on your posts, no matter how much you post? Today, Wingnut Social’s Social Media Manager Whitney Schanie provides some great insight on what you can do to help improve engagement on your social posts.
Design Biz Survival Guide - Rick Campos - Peter & Alex Spalding - Purchasing for Profit - 50 min
Today, host Rick Campos welcome Peter and Alex Spalding – brothers and co-founders of Daniel House Club, a to-the-trade purchasing platform for interior design professionals. In this episode, we speak to Peter and Alex about the development of their own design firm, the challenges they experienced, and their response to the most common pain point in the business of design – profit margin. They uncover the hidden discount layer that is typically unavailable to interior designers, and they break down their business model and how it supports the purchasing volume and vendor relationships necessary to extend their buying power and better profit margins to the design community.
Designed for the Creative Mind - Michelle Lynne - Writing For Interior Design Publications w/ Sarah Lyon - 40 min
In this episode, host Michelle Lynne introduces us to Sarah Lyon, a full-time freelance writer for publications such as Architectural Digest, Apartment Therapy, The Spruce, Washington Post, and more.
Michelle delves into Sarah's journey into the world of freelance interiors writing and how her passion for writing and journalism led her down this path, even without a dedicated journalism major at her liberal arts college. Sarah's background as an editor for her student newspaper laid the foundation for her career, honing her technical skills and ethics involved in journalism. After graduating, she moved to New York City and embarked on an exciting career in the world of print magazines.
We learn from Sarah how she transitioned into freelancing while working her full-time job and how she was able to balance the unknown of going full time in her business, with the practical things she wanted to make sure she had in place when she finally took the leap. Her transition was gradual and cautious, which allowed her to make an informed decision about going full-time as a freelance writer.
You will learn about how to pitch your projects effectively to publications. Sarah recommends introducing yourself, providing context about your projects, sharing your background, and creating a compelling story around your work. She emphasizes the importance of following up on pitches but advises doing so strategically. Remember, it's all about building a professional relationship with editors.
The Affluent Creative - Melissa Galt - What to Release for More Revenue - 42 min
In today’s episode, we are tapping into the power of releasing to invite more freedom, peace, and profit into your business. It's about letting go of the past, being fully present, and looking forward to the possibilities of the future. I'll walk you through the 10 things you need to release, starting with the fallacy that more revenue requires more work. It's time to release what no longer serves you, reclaim what needs to be reclaimed, and set your sights on a prosperous future. Join me in this exciting journey of personal growth, business transformation, and strategic decisions.
In this episode, you will hear:
10 things to let go of in your business, including the myth that increased revenue always equals more work
How powerful the concept of “release” can be for your happiness and success in business
The value of a well-matched team and my tips on managing underperformers
The importance of restructuring your business, challenging limiting beliefs, and overhauling ineffective systems when they just aren’t working for you
The Kate Show - Kate Greunke - How to Think Big and Become the Bold CEO that Your Business Needs - 54 min
When I had life and business coach Andrea Liebross on my podcast in February 2023, I didn't know that I'd end up hiring her almost immediately after we were done recording her interview. Because, let’s face it, there are A LOT of coaches in the world, and many of them help their clients create amazing success.
But Andrea was different because she really seemed to understand the dramatic plot of the modern female entrepreneur. She went straight for the heart of most of our problems as female entrepreneurs... Our thoughts! She was ruthless in that interview, and I encourage you to go back to Episode 221 and listen to it if you haven’t yet.
Apparently I wasn’t the only one blown away by her incredible wisdom that day, because I keep hearing from more of you guys who have also started coaching with her.
Six months later and halfway through my own coaching journey, I have become Kate 2.0 — I'm confident, I'm the CEO, I'm thinking bigger and with more clarity about my business and my personal life.
I wish I could bottle the results I’ve gotten and inject them into your bloodstream like an IV, but since I can’t do that, I thought I’d just have Andrea on the show again.
If you feel stuck in your life or business, you need to hear my second interview with Andrea.
Note: We interviewed Andrea Liebross for our Interior Design Business Coaching series. If you want to learn more about her coaching philosophy, check out the interview here.
The Business of Beautiful Spaces - Laura Thornton - Let's Talk About End of Project Product and Finishes Care Instruction Document for Clients - 29 min
Today, we're diving into a topic that's often overlooked but incredibly valuable for both designers and clients alike: the importance of creating an end-of-project binder or document but more specifically, the product care section.
You've selected high-quality materials, luxurious furniture, and exquisite fabrics. But to truly ensure the longevity and beauty of these investments, it's essential to provide your clients with the information they need to care for and maintain their new spaces. That's where the end-of-project binder comes into play.
Damn Good Interior Design - Cheryl Kees Clendenon and Liz Lapan - You are not a personal shopper - 46 min
If your goal is to become a full-service design firm, it's important to embrace innovative design and challenge your clients to do the same. You must push yourself beyond your comfort zone to persuade clients to explore unfamiliar territory. You're not merely a personal shopper but a designer who brings ideas to life, overseeing a project from inception to completion.
IN THIS EPISODE:
[00:00] Liz talks about catalog decorating
[04:26] Cheryl comments that once they have the initial intake, the design team takes the wheel until back into design direction meetings
[08:17] Breaking the mold and diversity in your portfolio
[18:21] Cheryl talks about not limiting yourself to completing someone else’s project
[25:11] Cheryl says they don’t “pick” anything–professional designers watch their choice of words and use select. They envision a space fully developed, selecting the materials
[36:06] Cheryl refers to the art of design and wonders if design schools are failing new designers
[46:34] Cheryl’s damn good truth
KEY TAKEAWAYS:
When engaging her firm to design, Cheryl asks her clients to have a willing suspension of disbelief. A great designer creates something out of nothing.
The big question is, “If you want your home to look like HGTV or a design show, why hire a designer?” People don’t know what they don’t know and haven’t seen. Show your client your creativity.
Cheryl’s opinion- A comprehensive design vision is not a paint-by-numbers set sold at the crafts store. Paint by numbers is only good when you know how it will come out before you begin- and where is the creativity in that?
Business of Home Podcast - Dennis Scully - Beata Heuman's secret ingredient is mischief - 1 hr, 1 min
Raised on a small farm in her native Sweden, Beata Heuman moved to London in her twenties and learned the trade working for celebrity designer Nicky Haslam. Once out on her own, she quickly became known for exuberant colors and a playful, nostalgic approach to design. After the product side of Beata’s business took off, her husband John Finlay left behind a corporate law career to help run the brand.
On this episode of the podcast, the two of them speak to host Dennis Scully about opening up a showroom in a historic London building, working together as a married couple, and why mischief is the secret ingredient in Beata’s work.
Design Curious - Rebecca Ward - My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers - 15 min
In today's episode, host Rebecca Ward is giving us an inside look at her My Design Mentor program, a 12-module mentorship program that will guide you from being a non-designer to a successful designer.
The My Design Mentor program covers topics like employee vs. entrepreneur decisions, managing finances and mindset, honing practical design skills, understanding client psychology, dealing with professional ethics, working with trades, specializing in niches, perfecting kitchen and bath design, specifying custom details, and mastering essential business practices.
It offers more than just content; it also provides a supportive community where you can seek guidance and connect with peers.
If you are an aspiring designer, fresh to the field, or looking to switch paths, don't miss out on this episode that opens the door to an enriching mentorship program and the potential to kickstart a rewarding career in interior design.
Why you’ve got to check out today’s episode:
Explore the My Design Mentor program and gain an understanding of its 12-module mentorship
Learn the benefits of joining the My Design Mentor program
Assess whether the 12-module mentorship can help you move forward in your design career and business
Design Dialogues - Beth Bieske - A Dialogue with Kate Nixon - 44 min
This week, host Beth Bieske is talking with Kate Nixon - designer, stylist and editor. This dialogue with Kate is filled with so much - from her perspective of running a design studio and the systems she has in place to do this and the different challenges she has faced in the business. Kate also shares her insights from working as the interiors editor at House and Garden magazine on what to think about when you are approaching a magazine with a project.
Designing Success - Rhiannon Lee - The Tell-All Episode - Answering FAQ Interior Design Questions with a Twist - 36 min
Trying out something new this week, host Rhiannon Lee uploaded nine FAQ's to her phone, shuffled them and then read them out blind and answered them on the spot (picture in the style of celebrities reading out mean tweets, but a lot less mean girl vibes.)
