Interior Design Business Podcasts for October 26, 2022
As a massive fan of podcasts AND the co-owner of a residential interior design firm in Toronto, it makes sense that I listen to a lot of interior design business podcasts.
Whether it’s marketing experts who provide service to interior designers, interior design business gurus or experienced interior designers sharing their lessons with us all, I always learn something that can help our Toronto-based residential design biz.
Here are the podcast episodes that I am listening to on October 26, 2022.
Beyond Interior Design - Marc Müskens & Institute of Interior Impact
Designed by Wingnut Social - Darla Powell
Trade Tales - Kaitlin Petersen & Business of Home
Beyond Interior Design - June Jewell - How to RAISE Your Value and Your Fees - 1 hr, 2 min
In this episode of the Beyond Interior Design Podcast we have a recording of the LIVE SHOW with special guest June Jewell. June is guiding Architecture and Engineering firm leaders to top profits by improving culture, processes and systems.
No design professional wants to become a commodity. In other words: nobody wants to be seen the same as everyone else. When two or more design studios appear to be the same, price becomes the key differentiating factor.
In this Beyond Interior Design Podcast, June Jewell reveals her 5-step RAISE process to help you break the trap of commoditization, stop competing on price and embrace your true value so you can get better clients and higher fees.
In our first meeting she said to host Marc Müskens : "As an interior designer you can have even bigger profits".
Marc & June talk about:
Why selecting the right clients is the number one factor for your success;
How to STOP competing on price and start winning on value;
The exact steps to uncover your hidden value and leverage it into a winning advantage;
How to develop a value-driven strategy to get better clients and raise your prices.
You can check out this podcast episode here:
Designed by Wingnut Social - How to Create Social Videos and Blow up Your Business (with Susan & Paul Kadilak) - 38 min
Do you want to create videos for social media and grow your business, but you’re not quite sure where to begin?
Susan and Paul Kadilak (Kadilak Homes) are here to share all their content creation secrets! They have had incredible success marketing and promoting their design + build firm, growing their business by 60% in one year by developing and implementing a social video strategy.
Today they’re discussing with host Darla Powell how to build and action based strategy to grow business with social video, key details to create social video, and what’s next in the evolution of social video and how to grow in this ever changing landscape.
Can I really get my ideal client from social media marketing? Susan says look at the numbers - everyone is on these social platforms, and you need to go where your clients are. From social media alone, Susan and Paul’s business has grown tremendously. When you’re posting consistently and putting your content out there, your clients are attracted to that. If there is a client out there who isn’t a good fit for you, and they look at your content, they’ll never call you. But if someone’s looking at your content and watching your videos, they’ll usually do it for a while before they call you. They’re often a better fit because they’ve taken the time to prescreen you - they likely have made a decision before they even call you! Based on this, the quality of people reaching out to you will be better than traditional advertising.
Susan and Paul advise that if you’re not creating video content right now (and you’re hesitant to begin), start small. Instead of jumping in front of a camera, experiment with visuals, pictures, and concepts - you don’t necessarily have to be in the video at first. Take videos of your next project, drawing, job site, or whatever feels right. Eventually, you can start to appear in the videos, beginning with a quick snippet, and working up from there. Susan says she’s the last person who wants to be on video, but realized she wouldn’t get better if she didn’t try. Looking back, Paul says they “weren’t good” when they first started, but to be fair…nobody is! If you’re worried about starting, and find yourself paralyzed by fear of failure, you have to get over it or else you’ll never get started at all. You don’t have to be perfect…you don’t even have to be “good.” At the end of the day, you’re not auditioning for a role; you’re just documenting what you do and connecting with your clients, sharing your authentic self.
If you want to learn more, you can check out this episode here:
Trade Tales - How Shaun Crha found his boundaries - 49 min
Shaun Crha’s career kicked off with a steady rise into the high-stakes world of banking. When the stress of the job nearly pushed him to a breaking point in his health, he decided to instead pursue a calling that aligned more closely with his values, and soon combined his business acumen with a long-overlooked creative spark to start his own design business.
Just when the firm hit its peak, however, a family emergency brought everything crashing down around Crha once again. It was then that the designer reached another realization: It was time to rethink everything, starting with the inner workings of his business.
If you want to learn more, you can check out this episode here: