Listen to these Interior Design Podcasts - Episode 70
Interior Design Business Podcasts Episode 70
Hey designers…I’ve got 5 kick-butt interior design podcasts to share with you today. Here’s hoping you learn a little something to help grow your biz.
Happy listening & learning…
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Shannon Lopez: The ERC Program - 1 hr, 9 min
Designer Discussions - Mirjam Lippuner, Jason Lockhart & Maria Martin - How to Pitch a Podcast - 12 min
The Interior Collective - Anastasia Casey - Renee Bush: Brand Strategy & Positioning for Interior Designers - 57 min
Window Treatments for Profit - LuAnn Nigara - Vita’s Tip in 10 with Vita Vygovska: How to Know if You Can Afford to Hire - 15 min
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Katie Monkhouse - 1 hr
A Well-Designed Business - Power Talk Friday: Shannon Lopez: The ERC Program - 1 hr, 9 min
You’ve heard of the PPP, but did you know that there’s another government program waiting to give you as much, if not more money back? It’s called the ERC. Today, Shannon Lopez breaks down the program, who it’s for, how you can take advantage of it, and the deadlines you need to know.
Pick It Apart
[8:55] Shannon breaks down what the ERC is and why it matters.
[13:53] LuAnn and Shannon discuss the challenges of running a business at the beginning of the pandemic.
[31:16] Shannon explains who qualifies for the ERC.
[44:00] Shannon walks us through how her company can help.
[53:53] Shannon and LuAnn talk about why this program isn’t more well-known.
LuAnn Nigara and Shannon Lopez's Ah-Ha Moments
“It’s so incredibly important. We’re really lucky that we have someone like you that really understands it and has spent the last two and a half years pivoting her business in order to become an expert at this.” - LuAnn Nigara
“This program is as financially impactful, if not more, than the PPP for most business owners. Whatever amount of money you got from the PPP, there’s a good chance that you will get that much, if not more, for this program.” - Shannon Lopez
You can check out this podcast episode here:
The Interior Collective - Renee Bush: Brand Strategy & Positioning for Interior Designers - 57 min
In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience.
In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest.
In this episode, Renee & host Anastasia Casey help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life.
In this episode, Renee and Anastasia discuss:
How to best identify your business goals
What an ideal client means to an interior designer
Why identifying a target audience is valuable
The purpose of finding your unique differentiator
How to find your unique differentiator
5 key steps to identify, clarify, and target your ideal clients
You can check out this podcast episode here:
Window Treatments for Profit - Vita’s Tip in 10 with Vita Vygovska: How to Know if You Can Afford to Hire - 15 min
"The question that everyone wants an answer to, is 'How do I know if I can afford to hire?' And that's a loaded question! But, there are 6 benchmark expense line items that should be on your P&L statement that will help you determine if you can afford to hire." - Vita Vygovska
Who hasn't asked themselves this question when they were thinking about hiring an employee? Tune in to the new Vita's Tip in 10 to learn more about the 6 expenses you must have on your P&L to help you answer the question "Can I afford to hire?"
You can check out this podcast episode here:
Hot Young Designers Club - A Conversation with Katie Monkhouse - 1 hr
Have you taken into consideration the commitment you are making when signing a lease for a shop? How would you react to losing a vital member of your design team? Have you thought about offering different types of services and products in order to attract a variety of clients? Hosts Rebecca Plumb & Shaun Crha chat about this and more, with Katie Monkhouse of Katie Monkhouse Interior Design.
In this episode, they talk about:
Katie’s journey: From a career in fashion to then becoming an interior designer
Underestimating the amount of work and commitment level required to have a shop
Planning ahead of time versus just getting something done
Losing a junior designer and a large project in the same day
What Katie’s team looks like now, after re-assessing everything
That happy dance feeling when someone makes a purchase on the website
Diversifying revenue so you don't have to rely on client work all the time
Not constantly giving away free advice
Talking about how the current economy is affecting the design industry
When to charge a flat fee versus when to charge hourly
You can check out this podcast episode here:
