Interior Design Business Podcasts - Episode 52
Interior Design Business Podcasts Episode 52 - January 5, 2023
I’m going to have a ton of interior design podcasts to share over the next two days. Because I took a little family time over the holidays, I’ve let the podcasts build up…my bad :(
For today, I’ve got 11 awesome interior design business podcasts for your listening & learning pleasure. Enjoy…
Interior Design Business - Terri Taylor - Goodbye Imposter Syndrome with Guest Thea Stephens - 32 min
Designed for the Creative Mind - Are you a Business or a Brand? with Ericka Saurit - 40 min
Designed by Wingnut Social - Darla Powell - Mini News: How to Keep Your Instagram From Getting Hacked: New Instagram Safety Updates - 8 min
The Affluent Creative - Melissa Galt - The Welcome Kit That Wins Clients - 37 min
The Business of Home Podcast - Host - How Alexa Hampton learned the language of design - 1 hr 6 min
Design Curious - Rebecca Ward - Ready to Take on the New Year? How to Turn Your Dreams and Goals into Reality This 2023 - 12 min
Profit is a Choice - Michele Williams - Starting the Year Well - 12 min
A Well-Designed Business - LuAnn Nigara - Jean Stoffer: Work in Harmony Through Every Season of Life - 1 hr, 8 min
Business of Design - Kimberley Seldon - Double Down with Eric McClelland - 42 min
Interior Design Business CEO - Desi Creswell - 5 Steps to Make Your Goals Inevitable - 34 min
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - BONUS: Hiring & Recruiting Guide - 12 min
Interior Design Business - Goodbye Imposter Syndrome with Guest Thea Stephens - 32 min
Are you ready to say goodbye to imposter syndrome?
In this episode, host Terri Taylor is joined by someone who knows that feeling well, Thea Stephens. Thea is sharing how imposter syndrome manifested for her and how she overcame it (and you can too.)
You’ll hear the story of how she got started in design and where she is now, as well as some of the lessons she learned along the way and the changes she made to her business. If you enjoy hearing other people’s stories, you’ll love this episode.
If imposter syndrome is holding you back, it’s time to say goodbye. Tune in to find out how.
You can check out this podcast episode here:
Designed for the Creative Mind - Are you a Business or a Brand? with Ericka Saurit - 40 min
In this episode, host Michelle Lynne interviews Ericka Saurit. Ericka began her career as an interior designer, and now as a brand marketing strategist, focuses on helping interior designers transform their businesses into unforgettable brands through strategic storytelling.
In this episode, Ericka shares what a brand message is, why a clear and consistent brand message is one of the most valuable investments you can make in your marketing plan, and ways to conduct your own Brand Audit to make your message more clear and consistent.
You can check out this podcast episode here:
Designed by Wingnut Social - Mini News: How to Keep Your Instagram From Getting Hacked: New Instagram Safety Updates - 8 min
Have you received a suspicious "Giveaway" DM on Instagram, or been followed by an account that may be impersonating someone? On today's Mini News, Emily Lisi walks us through some new account safety features that have been added on Instagram to help users regain access to their accounts if they find themselves locked out or hacked.
Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out or hacked. The new recovery center is at instagram.com/hacked. The con is most help options just direct you to the Help Center, which already existed, to help you troubleshoot your issue. In other words, you’re not being put in touch with a real person at Instagram Support. However, the pro is this tool makes the recovery and troubleshooting process much more streamlined. You’re provided quick, easy access to steps you can take depending on your issue.
A great new safety measure Instagram has provided is this: if you find yourself locked out of your account, you can choose two of your Instagram friends to confirm your identity and get back into your account. Instagram is also testing measures to combat impersonation and ways to help prevent hacking before it happens. There have been many instances where people impersonate design businesses and run fake giveaways to get other users’ info or hack their accounts. Instagram is testing a feature that sends warnings if an account that is suspected to be an impersonator follows you, or if an account that may be impersonating a business sends you a DM.
How can you keep your Instagram account safe before any of this happens to you? Use a strong, unique password with numbers, letters, and special characters. Don’t use this password for anything else. Change your password regularly, at least once a year. Ideally, you should change your password every few months. Lastly, turn on your two-factor authentication in Settings under Privacy and Security. You’ll get a login code when you sign in on a new device, so it offers a little extra security for your account.
You can check out this podcast episode here:
The Affluent Creative - The Welcome Kit That Wins Clients - 37 min
When you are gearing up to begin the design discovery process with a new client, one of the best investments to provide them with is a welcome kit. A welcome kit provides your client with a glimpse into you and your team, social proof of your work, and a peek into your design process and pricing. You want to provide your future client with a preview of the perks they will receive when working with you and information to help them consider their potential investment.
There’s a lot of debate on what to include in a welcome kit and how to present it to a client. One thing is for sure–it needs to be easy to navigate and read, beautifully presented, and filled with testimonial proof of your creative genius. Today, host Melissa Galt is walking us through the steps to put together an incredibly attractive and informative welcome kit that is going to win clients at first look.
In this episode, you will hear:
How to tier your welcome kit for every level of client
What to include in a welcome kit to make it informational and clear
The importance of taking a sensory approach when packaging and selecting your welcome kit materials
Why using client-friendly language throughout is necessary for securing clients
You can check out this podcast episode here:
The Business of Home Podcast - How Alexa Hampton learned the language of design - 1 hr 6 min
Alexa Hampton is, by any definition, a lifer in the trade. The daughter of celebrated designer Mark Hampton, she grew up in the business, and took over her father’s firm at the age of 27 after his untimely passing in 1998. Since then, Alexa has never slowed down, earning endless plaudits for her work, appearing regularly on industry best-of lists, authoring books and columns, and designing product for everyone from Kravet to Theodore Alexander to The Shade Store.
On this (rebroadcast) episode of the podcast, she speaks with host Dennis Scully about how interior design is like a language, why her ideal firm size is 11 employees, and why it’s important to embrace—not turn away from—transparency and change.
You can check out this podcast episode here:
Design Curious - Ready to Take on the New Year? How to Turn Your Dreams and Goals into Reality This 2023 - 12 min
Do you want to start 2023 right?
In this episode, host Rebecca Ward is sharing her planning process. It's the same process she used to accomplish all six goals I had written down for my interior design business for 2022. But that didn’t happen by accident.
If you want to learn what goals are worth setting for your interior design career or business, how to achieve them, and simply to get inspired to start your 2023 right, this is a must-listen.
Why you’ve got to check out today’s episode:
Discover how to plan for your short and long-term goals
Find out why people might shy away from making goals and what to do instead
Learn about making S.M.A.R.T. and S.M.A.R.T.E.R. goals
Shownotes
00:54 – Why people shy away from making goals and what to do instead
02:04 – What it takes to fall into a profitable design business
02:47 – The big switch from digital to a physical planner and the reasons why I chose The Full Focus Planner for 2023
It links personal and professional goals and has them in one place
Keep it top of mind, have my goals, and have my core values right in front of me that I can look at every day.
It allows me to reevaluate quarterly since it only lasts for a quarter.
It can help me go through my 90-day planning session with my business coach and break down my goals every quarter.
04:00 – Why I can’t wait to start focusing on my personal goals
04:41 – Looking back to six of my goals for 2022
Launch my course, Shifting Spaces – Change your Room, Change your Life, in April 2022.
Launch my podcast, Design Curious, in September.
Elevate the Rebecca Ward Design client experience. I hired a client services manager on Porsche’s team that you heard about from Episode 16. I also modified many of our onboarding processes and procedures, checking in with clients, following up with them, and things like that.
Nurture and grow my team. We hired a new member of the team after a team changeover. During this process, a coach went over our DISC assessments. This helped us learn how to communicate and advocate for ourselves.
Connect with amazing and inspiring people
Rock 2022, which I did.
6:37 – How to plan for your short and long-term goals
Look 5 to 10 years out and see where you want to be. What are you doing for work? What is your lifestyle? What are the vacations that you’re having? What’s the car that you’re driving? This part is your dream area or what you want your life to be. How are you going to manifest that?
Pull back and look at three years out and say, ‘Oh, I’m on track for meeting those 5 to 10-year goals because I’m doing this at three years. It’s just far enough out to have that dream aspect.’ So there’s still an attainable goal out there that I can dream of, but close enough to be realistic.
Pull back again, look at your one-year goal, and say, ‘Okay, well, what do I want to accomplish within the next 365 days that I have, and break that out into quarters?
Set up a 12-week grid and say, “Okay, Weeks 1, 2, 3, 4, 5, and what am I doing that week to achieve these three goals that I’ve set for that quarter?” So say I have six things for the year and might try to accomplish two or three of those per quarter.
And then, what are the actionable steps I need to take during that quarter to achieve that goal? This was really strategic and helpful in checking off goals by the end of the year. And then, it’s broken down for you.
08:34 – Setting S.M.A.R.T. and S.M.A.R.T.E.R. goals
So S.M.A.R.T. goal is an acronym that spells out as
Specific,
Measurable,
Actionable,
Risky, and
Time-bound goals.
S.M.A.R.T.E.R. also added:
Exciting, and
Relevant.
If you are looking at setting goals this 2023, I encourage you to use the SMART and SMARTER format to outline and achieve your dreams.
09:56 – Goal setting for those who are transitioning to an interior design career
It’s essential to be clear and concise about your dreams and goals. It’s a great exercise to do.
Take some time to physically write it down with pen to paper to bring it home in your brain and make that a reality so you can manifest what it is that you’re dreaming of.
Allow yourself to dream big. Be creative. You are creative, so allow yourself to be creative with your goals.
This method will give you some structure around that because, as you know, sometimes creative types struggle to build structure independently.
10:49 – How to win 2023 with accountability buddies
You can check out this podcast episode here:
Profit is a Choice - Starting the Year Well - 12 min
Usually, we talk about ending a year well. What could it look like to start the year well? Hang with host Michele WIlliams as we consider what could make our year begin well.
Topics Mentioned:
Intention
Ease
Profitable
Highlights:
To be honest, sometimes I really get caught in the tension of wanting to start the new year, but at the same time, not really wanting it to come, usually, because I'm looking ahead, and I'm taking it all in. And all I can think about is all the things that I need to do, the big goals that I want to achieve, the strategy that I've set. I'm excited, and I am almost afraid or fearful of the time it's going to take, the effort it's going to take, and what's going to happen. Michele (0:58)
I am trying to get into a really good habit that if I add something new, I take something away. Michele (2:45)
Number three is to focus on one quarter at a time, again, not on the entire year, but on a small subset. Michele (3:44)
The seventh thing that I'm going to try to do this year is to really be easy on myself, as an owner of a firm, we carry a lot of weight, a lot of responsibility, we're making a lot of decisions. And so that just carries such a weight that we almost feel like we can't make a mistake or a misstep. Michele (8:12)
You can check out this podcast episode here:
A Well-Designed Business - Jean Stoffer: Work in Harmony Through Every Season of Life - 1 hr, 8 min
In today’s episode, host LuAnn Nigara is joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the blessings each season of life has to offer.
Highlights:
[6:01] Jean discusses “being in the trenches” as she built her business from the ground up, learning cabinetry design, kitchen design, and troubleshooting at her own pace.
[10:10] LuAnn and Jean agree that cultural messages often pressure young designers to rush toward success, but both believe that isn’t always the right path. Jean discusses embracing the season you are in.
[16:50] Jean walks through the current family dynamic and everyone’s role in the Stoffer Home business.
[27:30] LuAnn and Jean talk about the importance of processes as you grow your business.
[48:00] Jean discusses working with the Magnolia Network and putting her work on television.
LuAnn Nigara and Jean Stoffer's Ah-Ha Moments
“Our value system and reputation are just so bedrock for me and our family.” - Jean Stoffer.
“I really believe there are seasons for things, and it’s great to embrace those and accept them.” - Jean Stoffer.
“I think as a society, we are putting pressure on moms to think that you can have it all. And you actually can, but not all in the same season is my belief.” - LuAnn Nigara.
“It's very important that the quality and all of the things connected with [your brand] remain as close as to your original vision and way of doing it.” - LuAnn Nigara.
You can check out this podcast episode here:
Business of Design - Double Down with Eric McClelland - 42 min
Without confidence, the interior design professional can never really thrive. Thankfully, confidence is something you can learn and emulate. Designer Eric McClelland shares some tips and tricks for staying confident, even in the toughest situations.
In this episode we learn:
limit project diversions initiated by the client
have a swift response and keep the project on track
20 years ago, most designers did better work, since clients weren’t getting as involved
a concise concept eliminates some of the shopping that clients might do on their own
staying firm in your first choice (vs. backpedalling) is a display of confidence
it’s hard to exude confidence if you are backpedalling
sometimes our job is to say no, early in the project
use budget as the condition for changing your choices
when a client wants you to price multiple options, let her know it will create additional design fees
You can check out this podcast episode here:
Interior Design Business CEO - 5 Steps to Make Your Goals Inevitable - 34 min
It’s the start of a brand-new year, which for many of us means thinking about what we want to create in 2023. It’s so fun being in the energy of possibility around setting goals, but actually doing the things required to achieve them is a whole other ballgame.
So this week, host Desi Creswell sharing a simple and repeatable process you can use to set and achieve your goals. Discover some of the most common reasons achieving a goal falls flat and the keys to making the results you want inevitable.
What You’ll Discover from this Episode:
Why typical goal-setting approaches often don’t work.
Examples of what common patterns of goal-setting look like.
The key difference between achieving and not achieving your goal.
Why simplicity is key in goal-creation.
My 5-step process for setting and achieving your goals.
You can check out this podcast episode here:
Hot Young Designers Club - BONUS: Hiring & Recruiting Guide - 12 min
In this episode, hosts Rebecca Plumb & Shaun Crha discuss why having a recruiting process in place will help you get past hiring hurdles. Their Hiring & Recruiting Guide will guide you through the whole recruiting process so you can better grow your team and grow your business.
In this episode, Rebecca and Shaun talk about:
The two main positions that business owners hire for in the industry
Getting the right information during interviews
Offering the position to the candidate
What you need for new hire onboarding
Getting to know your new employees
You can check out this podcast episode here:
