Interior Design Business Podcasts - Episode 37
Interior Design Business Podcasts Episode 37 - December 8, 2022
I’ve got 4 interior design business podcasts for you today. We’ve got info on building your brand on TikTok, preparing for a potential recession & a discussion on predictable client behavior.
Hope everyone finds something actionable for their biz in today’s interior design podcasts:
The Design You Podcast - Tobi Fairley - Building Your Brand on TikTok with Julianne Taylor - 45 min
Resilient by Design - Rebecca Hay - How to combat scarcity mentality in a slow economy with Adrian Ramsay - 1 hr 31 min
Dear Alice - Jessica Bennett & Suzanne Hall - Best of 2022: Podcasts - 23 min
Designer Discussions - Mirjam Lippuner, Maria Martin & Jason Lockhart - Predictable Client Behavior - 20 min
The Design You Podcast - Building Your Brand on TikTok with Julianne Taylor - 45 min
Have you been thinking about short-form video? In this week’s episode, host Tobi Fairley and her guest Julianne “JuJu” Taylor discuss becoming a short-form video expert, using what you have, and what it really means to be an influencer.
Julianne “JuJu” Taylor is an incredible content creator, product designer, mindset speaker, and founder of Taylor Burke Home. She’s also the author of DesignHER (cool name btw) and has licensed collections of wallpaper, artwork, and tabletop sold through various retail outlets.
In this episode, Tobi & Julianne discuss how to connect with the people managing influencer partnerships, what it looks like to fulfill content partnerships, and why you should just embrace the camera now.
Highlights
What it means to be an influencer to Julianne.
How to get companies to work with you.
Why you should ask for more (and how to do it).
Scarcity vs. abundance mindset.
Why Julianne chose to focus on TikTok.
How to cultivate strong brand relationships.
You can check out this podcast episode here:
Resilient by Design - How to combat scarcity mentality in a slow economy with Adrian Ramsay - 1 hr 31 min
In this episode, host Rebecca Hay sat down with Adrian Ramsay and discussed the biggest elephant in the room, the state of the economy!
Adrian, having been in this business over for 22 years, gave us his insights about what's been happening, what we should pay attention to, and what we can do to ensure that our businesses can survive during the economic downturn.
Revecca & Adrian chatted about a variety topics in this episode, including what Adrian calls a concept called the Emotional Floorplan, and how to get clients to openly share their non-negotiables.
They also talked about the historical fact that design and construction are often the hardest hit industries in an economic downturn and how getting to truly know your client and niching down your marketing is key to surviving it.
You can check out this podcast episode here:
Dear Alice - Best of 2022: Podcasts - 23 min
In this episode, hosts Jessica Bennett & Suzanne Hall share their favorite parts from all of their top podcast episodes they’ve had this year.
Highlights:
Creating a playful children’s space 0:22
Let’s talk color! 1:35
Hardware 2:43
Our favorite guilty household pleasures 3:18
Gallery walls 3:48
Media rooms 4:40
Tips to creating an outdoor kitchen 6:22
Cabinets part 1 8:13
Cabinets part 2 11:37
Party pantry 13:08
Pattern & scale 14:34
Keeping traditional design fresh 15:17
Adam interviews Jess 15:56
Building your forever home 19:19
Top 10 reasons to hire a designer 20:00
Deep dive: showroom 21:05
You can check out this podcast episode here:
