Interior Design Business Podcasts - Episode 23
Interior Design Business Podcasts November 18, 2022 - Episode 23
Here are your TGIF interior design business podcasts:
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers - 55 min
Convo By Design - Josh Cooperman - Remembering and Celebrating A Friend - Christine Anderson - 1 hr 5 min
Business Building By Design - Emily Janzen McGrath - Musings, Reflecting, and Meditations - 6 min
Inside Design with Kandrac & Kole - Joann Kandrac & Kelly Kole - Highpoint Fall 2022 Trends - 33 min
A Well-Designed Business - Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers - 55 min
In this episole of LuAnn Nigara’s Power Talk Friday, LuAnn is joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast.
Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business.
Highlights
[5:01] Bart shares the similarities that different designers/brands share across the board that he helps them with.
[14:00] Bart explains how clarity in your goals and vision helps your marketing.
[21:40] Bart explains how a digital roadmap can help when we get flustered on what and how many platforms we should be doing.
[29:40] How being clear on what you offer leads to confidence.
[39:33] Bart talks about his podcast The More Life.
LuAnn Nigara and Bart Anestin's Ah-Ha Moments
“Most businesses, big or small, don’t have a solid marketing strategy.” - Bart Anestin
“One of the values of our company is that we don’t talk about clients, we talk about people because we are helping someone. If we refer to them just as an “invoice” then it isn’t a genuine interaction. Look at it from how your business can help their business.” - Bart Anestin
“When you're confident in your messaging and your process, that's when you can implement a lot of different things because your marketing assets are there supporting everything else.” - Bart Anestin
“The branding and marketing world has been democratized because of social media.” - Bart Anestin
You can check out this podcast episode here:
Convo By Design - Remembering and Celebrating A Friend - Christine Anderson - 1 hr 5 min
In today’s episode of Convo By Design, host Josh Cooperman remembers a friend, someone with whom he has collaborated with (since this show began 10 years ago) either as a publicist that was booking her clients or as a contributor. In this episode, Josh remembers a public relations pro, loyal friend, industry advocate and a truly wonderful person, Christine Anderson.
In Josh’s own words…
When I started Convo By Design, one of my first collaborators was Christine Anderson. She was working with Snyder Diamond, the shows first sponsor. Like everyone else in the design industry in 2013, Christine wasn’t really sure what a podcast was but that didn’t stop her from asking me how she could help or recognizing that this could be a tremendous platform for her clients. Since then, I had the privilege of getting to know Christine and while I really cannot imagine what the Southern California design and architecture community will be without her, I’m thankful that I got the opportunity to know and work with her.
Christine was, as I mentioned, a staunch advocate for her clients and more than that, she was a partner that brought new ideas, fresh perspective and always had a kind word when sometimes, that was what was really necessary.
I also mentioned that Christine was a show contributor. I think what I want to do is share those conversations with you so you can hear from Christine one last time. Her story. Her words. Her voice. I met Christine around 2009 and after starting the podcast, I thought she would make a perfect guest for the show. I was right.
Thank you for listening to the show. Thank you for allowing me a forum to share my grief and providing a place to celebrate Christine. Thank you to CXD partners and sponsors, ThermaSol, Moya Living, Franz Viegener, Article Furniture and York Wallcoverings for making this show possible. Now, more than ever, remember why you do what you do and for whom you do it. Be well, and until next week, take today first.
You can check out this podcast episode here:
Inside Design with Kandrac & Kole - Highpoint Fall 2022 Trends - 33 min
Today on Inside Design with Kandrac & Kole, hosts Joann Kandrac & Kelly Kole talk about their trip to the 2022 High Point Market. This year, Joann and Kelly were invited to lead a guided Insider Tour for up and coming designers, or anyone interested in design. J
oann and Kelly discuss their amazing tour group they got to lead through the market, the incredible dinner they had with the founders of Thompson Traders, Fall trends of 2022, as well as the upcoming 2023 trends. Tune in today to get all the design tips for 2023!
Highlights
[00:31] What is Highpoint Market?
[2:43] What did the Insider Tour look like at Highpoint Market?
[8:40] We talk about the dinner party with the Thompsons, founders of Thompson Traders.
[11:03] The importance of engaging with brands in an intimate setting.
[13:00] We break down the 2023 Trends.
[18:58] Color forecast for 2023.
[23:22] What outdoor collections are rolling out?
[24:04] Boucle and sherpa is a trend arising for 2023.
[25:31] What did we learn about rattan?
Key Takeaways
Trends for 2023: nesting coffee tables, modular sofas, sectionals, soft curves on furniture, 70s vibe,
The pandemic has created a demand for sectionals and outdoor furniture.
As a designer, it is vital to get to know brands on an intimate level. Attending tradeshows, tours of their warehouses, etc., are great ways to be “in the know” about trends and design ideas.
You can check out this podcast episode here:
