Interior Design Business Strategies: Podcasts for Success
Interior Design Business Podcasts - Episode 208
Today’s curated collection of interior design podcasts include episodes from hosts Dennis Scully, Gail Davis, LuAnn Nigara, and Anastasia Casey.
Podcast guests include Fred Nicolaus, Laiza Cors, Kara Smith, Masha Koyen and Victoria Sass.
4 full-value interior design business podcasts. Get ready to learn something…
Episode Highlights:
Business of Home Podcast - Dennis Scully - The Thursday Show: Do virtual show-houses have a future? - 55 min
Design Perspectives - Gail Davis - Interview with Kara Smith - 17 min
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging - 1 hr, 4 min
The Interior Collective - Anastasia Casey - Prospect Refuge: Process Breakdown - Extensive Renovations - Time - 1 hr
Business of Home Podcast - Dennis Scully - The Thursday Show: Do virtual show-houses have a future? Plus: The end of ivory boucle and more - 55 min
BOH executive editor Fred Nicolaus joins host Dennis Scully to discuss the biggest news in the design industry, including another furniture acquisition, some surprising housing numbers, and why ivory boucle may finally be on its way out. Later, Laiza Cors of influencer marketing agency Embello shares why she thinks virtual showhouses have a future.
Design Perspectives - Gail Davis - Interview with Kara Smith - 17 min
KES Studio is a boutique atelier that offers innovative and smart interior design and lifestyle services for design-forward residential clients and one-of-a-kind hospitality environments.
Whether it’s from travel, art and even her clients, Kara Smith is always drawing inspiration and looking to expand her knowledge, push her imagination and challenge norms to stay at the cutting edge of design and lifestyle trends.
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging - 1 hr, 4 min
Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not.
In today’s sponsored episode, host LuAnn Nigara is joined by Masha Koyen. Masha understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience. Masha has seen a lot of web copy—and specifically, a lot of mistakes that designers make with their websites. Today, she’s sharing the top 7 mistakes she sees—and what you can do to correct them.
Pick It Apart
[3:04] Masha and LuAnn discuss how important it is to create your copy with your audience in mind.
[12:31] Masha talks about why having copy above the fold matters.
[17:04] LuAnn and Masha discuss how to make your website stand out.
[30:40] Masha shares why personalization in your web copy can make all the difference for your brand.
[47:58] Masha highlights how to create strong CTAs in your web copy. LuAnn Nigara and Masha Koyen's
Ah-Ha Moments
“You want to humanize your brand a little bit, you want to inject that personal touch into your copy, so that people you know, because I don't think interior designers have a problem selling face to face.” -Masha More
The Interior Collective - Anastasia Casey - Prospect Refuge: Process Breakdown - Extensive Renovations - 1 hr
Every interior designer’s process is so distinctly unique. While designing new construction projects can be a bit more straightforward, renovation projects require a unique level of experience and planning to both bid and execute effectively.
Today, host Anastasia Casey is chatting with Victoria Sass - principal designer and founder of award winning Minneapolis based studio, Prospect Refuge, walks us through her noteworthy renovation process. Specializing in historic and architecturally significant properties, Prospect Refuge projects evoke quiet luxury in a joyfully unassuming way.
