Podcast Toolbox: Essential Resources for Residential Interior Design Entrepreneurs
Interior Design Business Podcasts - Episode 160
Today’s curated collection of interior design podcasts include episodes from hosts LuAnn Nigara, Gail M Davis, Rebecca Plumb & Shaun Crha.
Podcast guests include Michelle Clayton, Linda Hayslett and Fred Nicolaus.
3 next-level interior design podcasts chock-full of ideas for your business toolbox.
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Michelle Clayton: Essential Strategies to Uplevel Your Branding - 1 hr 1 min
Design Perspectives - Gail M Davis - Interview with Linda Hayslett - 29 min
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Fred Nicolaus - 57 min
A Well-Designed Business - Power Talk Friday: Michelle Clayton: Essential Strategies to Uplevel Your Branding - 1 hr 1 min
In today’s episode, host LuAnn Nigara is sitting down with Michelle Clayton, the Brand Strategist, and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. Michelle wanted to come on and first of all, give us some great actionable branding tips, but also to debunk the misconception that using Fiverr or Pinterest for your logo is a good idea. Spoiler alert, it’s not. Michelle will explain why and what you should be doing for your brand.
Pick It Apart
[3:25] Michelle tells us the first place we should turn to when considering a rebrand.
[14:58] Michelle explains the difference between your brand logo made from someone on Fiverr compared to a professionally made logo.
[30:45] Michelle and LuAnn discuss brand consistency among all of your platforms.
[39:49] Additional actions you should skip when formulating your brand.
[46:20] Michelle explains that re-branding or tweaking your current brand doesn’t mean changing yourself.
LuAnn Nigara and Michelle Clayton's Ah-Ha Moments
“If you present your brand one way on Instagram, and a completely different, or old, way on your website and they just don’t line up, it’s a hard no for me.” - LuAnn Nigara
“People need that consistency in their brand across all platforms, whatever that is for your business.” - Michelle Clayton
“You need to make it easy for people when they are checking you out, and give them the path of least resistance.” - Michelle Clayton
“Everyone has a brand and the beauty is you can love and keep developing the one you have or if it isn’t working for you anymore, you can always change it.” - Michelle Clayton
You can check out this podcast episode here:
Design Perspectives - Interview with Linda Hayslett - 29 min
Designer Linda Hayslett has a strong fashion and entertainment background. A lot of her inspirations comes from her experience working at companies such as VH1, Allure, W, Details & InStyle Magazine.
She lived and worked in New York City for many years soaking up the electric vibe of the city. After working in fashion on the east coast, in 2003 she made a decision to move west and become an Angeleno. Linda planted roots in Los Angeles and started to absorb the west coast atmosphere. She worked with a well known celebrity stylist and assisted in styling celebrities such as Hillary Swank, Sandra Oh, Charlize Theron, Heather Graham and more.
Her passion in creativity led her to go back to school and get a degree for Interior Design at FIDM. After graduating Summa Cum Laude in Interior Design, Linda became interested in construction and planning. While Co-Designing on projects with other designers, Linda created LH.Designs.
From her connections and experience in the industry, she adds an arsenal of skills along with her talents. With her knowledge, she has infused a warm touch that is often missed when clients hire only a contractor or architect for their project. She realized that offering services that tailor and integrate the designer with construction at each level of building, from concept to completion, was the best way a person would truly get the lifestyle experience that they are looking for. By infusing a construction team with design, LH.Designs can uniquely make a client's project not only aesthetically pleasing but can raise the property's value higher than expected.
You can check out this podcast episode here:
Hot Young Designers Club - A Conversation with Fred Nicolaus - 57 min
Hosts Rebecca Plumb and Shaun Crha believe it is important to stay informed on news and trends within the design space. That’s why they invited Fred Nicolaus, executive editor of Business of Home, to the podcast. Business of Home is the home industry’s leading business media brand, delivering essential news, analysis and insights to interior designers and industry professionals.
In this episode, hosts Rebecca Plumb and Shaun Crha speak with Fred Nicolaus to discuss:
How so many people don’t know that design is such a fascinating business
High Point moving away from large retail buyers and towards designers
Different reasons why it is so important to stay informed with what’s going on in the industry
Why we think the industry is slow to innovate
How wealth is distributed among generations
Working with home furnishing wholesaler, Four Hands
Theories on why minimums are so persistent
Needing wiggle room when it comes to product pricing
Having a succession internship program for designers who want to retire
Why mergers will become stronger
Our opinions on how A.I. will affect the industry
You can check out this podcast episode here:
