9 Interior Design Business Podcasts To Level Up Your Biz
The BEST Interior Design Business Podcasts - Episode 101
We’ve got 9 great interior design podcasts designed to take your interior design firm to the next level.
Today’s interior design podcasts episodes come from Terri Taylor, Michele Williams, Rebecca Ward, Dennis Scully, Michelle Lynne, Darla Powell, LuAnn Nigara, Melissa Galt & Kate Greunke AND featuring guests Brooke Chapman, Jessica Marshall, Frederic Henry, Debbie Pratt, Megan Fornes, Lynn Eastergard & Nina Parvaresh.
So much good stuff to help us grow & improve our interior design biz.
Interior Design Business - Terri Taylor - Profitable Remodeling Jobs - 32 min
Profit Is A Choice - Michele Williams - Using Strategy to Inform Your Marketing - 38 min
Design Curious - Rebecca Ward - Hospitality Design: 5 Key Considerations for Aspiring Designers with Jessica Marshall - 34 min
Business of Home Podcast - Dennis Scully - How Romo is conquering America, one market at a time - 58 min
Designed for the Creative Mind - Michelle Lynne - A Walk Down Memory Lane with Debbie Pratt and Megan Fornes - 49 min
Designed by Wingnut Social - Darla Powell - Mini News : Is Lemon8 the New Instagram? - 8 min
Window Treatments for Profit - LuAnn Nigara - Lynn Eastergard: Qualify Your Clients By Charging Consultation and Retainer Fees - 1 hr 1 min
The Affluent Creative - Melissa Galt - Designer Tips to Maximize High Point Market Experience - 39 min
The Kate Show - Kate Greunke - How to Market Your Interior Design Services to the Ultra-Wealthy - 52 min
Interior Design Business - Profitable Remodeling Jobs - 32 min
Remodels are a big business these days. There are hundreds of thousands of dollars exchanging hands every day in the remodeling industry.
Designers can be a huge part of a remodeling job, but often they are underpaid and overworked. So, what’s going wrong? Host Terri Taylor explains…
Topics covered in this episode include:
Getting paid for construction support
Why you need to stop giving the cheapest quotes possible
How to charge enough for your time
You can check out this podcast episode here:
Profit Is A Choice - Using Strategy to Inform Your Marketing - 38 min
In today’s episode, host Michele Williams chats with Brooke Chapman. Brooke's the executive director of Three by 3 and Nine Boxes. Brooke has a proven track record in helping small businesses really create a strategy around their marketing.
Today, M & B talk about strategy versus tactics in your business with regard to marketing.
Brooke uses a phrase that made me laugh, she calls it random acts of marketing. That's when we're just doing tactical work instead of strategy work. So listen today and see if there are some changes that you can make to your business to be more strategic.
Topics Mentioned:
Strategy vs. tactics
Market position
Clarity in messaging
Buying triggers
Key Thoughts:
When we think about marketing tactics, it's channels, it's your website is, you know, the suite of brochures that you're handing to clients. It's your social media pages, it's the campaigns that you run through Google. But if we think about what strategy is, it's really about understanding your market position and your differentiation from your customers. Brooke Chapman (5:31)
It is so difficult for me or any of my team to guide clients to move forward to even find the right marketing strategist to work with if we don't know who they are. That foundation serves as the backbone for everything, not just to build your business strategy. Michele (7:06)
Can you afford not to be in the market and be in business today without clarity? Because if you're not clear, your customers are not going to be clear. Brooke Chapman (8:22)
I think that's what's so interesting about strategy versus tactics. With everything shifting and changing, if we don't have a view of the overall strategy, we can sometimes get twisted up with those tactics, then we're spending money where we shouldn't. Michele (32:54)
You can check out this podcast episode here:
Design Curious - Hospitality Design: 5 Key Considerations for Aspiring Designers with Jessica Marshall - 34 min
In this episode, host Rebecca Ward dives into the exciting world of hospitality design and explores how new interior designers can get started in this field. Her guest expert, Jessica Marshall, shares her unique journey to becoming a successful hospitality designer.
Jessica gives her perspective on interior design and discusses the different avenues she took to get to where she is today. She shares insights into the unique challenges and opportunities of designing for boutique hotels, restaurants, and other hospitality spaces.
Whether you're just starting out in your interior design career or looking to expand your skills in the hospitality sector, this episode will give you the knowledge and inspiration you need to succeed.
Why you’ve got to check out today’s episode:
Understand the 5 key considerations before committing to hospitality design
Discover the 2 challenging aspects of hospitality design
Consider her 3 recommendations for hospitality designers starting or curious about the industry
You can check out this podcast episode here:
Business of Home Podcast - How Romo is conquering America, one market at a time - 58 min
Though Romo’s history goes back to 1902 in England, in the U.S. the company was relatively unknown for its first century in business. That changed when North American CEO Frederic Henry took the reins in 2005. He’s since transformed Romo into a fabric powerhouse here, with six house brands and a network of showrooms across the country.
On this episode of the podcast, Henry joins host Dennis Scully and shares how one key relationship changed everything for Romo, why multiline showrooms are key to the industry’s future and why he sees conquering the fabric industry like a game of Risk.
You can check out this podcast episode here:
Designed for the Creative Mind - A Walk Down Memory Lane with Debbie Pratt and Megan Fornes - 49 min
For today’s episode, host Michelle Lynne thought it would be fun to look back at how ML Interiors Group has changed and grown over the years.
Debbie Pratt & Megan Fornes, and host Michelle Lynne chat about how their processes have evolved, important things the team has learned working together over the past 10 years, and Debbie & Megan’s new roles at ML Interiors Group.
Whether you’ve been doing this for a while or just starting out in your interior design business, know that it’s a journey, and you are not alone. We hope this episode will encourage you to give yourself the grace to know it’s ok to make mistakes as long as you grow from them.
Debbie Pratt & Megan Fornes are the lead designers behind the brand of ML Interiors Group. Their award-winning designs, amazing client service, and ability to manage large projects allows Michelle Lynne the flexibility to take her business acumen to the public via her Designed For the Creative Mind® outlets.
You can check out this podcast episode here:
Designed by Wingnut Social - Mini News : Is Lemon8 the New Instagram? - 8 min
Is TikTok getting canceled? Well, that remains to be seen, but parent company ByteDance is doubling down with a new app called Lemon8. Why is that important for interior designers? Tune in to this week’s Mini News sesh to find out!
You can check out this podcast episode here:
Window Treatments for Profit - Lynn Eastergard: Qualify Your Clients By Charging Consultation and Retainer Fees - 1 hr 1 min
Today on Window Treatments for Profit, host LuAnn Nigara chats with Lynn Eastergard, owner of Upstate Window Fashions in Greenville, South Carolina.
Lynn is not only a talented window treatment professional, but she is also an expert at qualifying her clients. Lynn has a unique sales model with this qualification process baked right in by charging a consultation fee and a retainer fee right up front. She is here today to explain why she does it, how she does it, and why it works.
Pick It Apart
[2:42] Lynn explains how she introduced the consultation fee and how she uses it today.
[11:41] LuAnn and Lynn quickly estimate a window treatment project and compare their numbers.
[18:20] Lynn explains how the consultation fee and the retainer fee signify a commitment by the client.
[28:37] Lynn walks through how she runs her follow up appointments at local resource centers.
[34:19] LuAnn discovers Lynn has been trained on the Make a Friend Seven Step Sales Process.
LuAnn Nigara and Lynn Eastergard’s Ah-Ha Moments
“With retainers, we are 100-percent close ratio, with the design consultation fee…right now we're at 99-percent.” - Lynn
“You are running that appointment in that resource center…it's not happening around you.” - LuAnn
“So that's what entrepreneurship is, right? We figure out what works and we do it. And when it works—great. We do more of it. When it doesn't—we change our mind.” – LuAnn
You can check out this podcast episode here:
The Affluent Creative - Designer Tips to Maximize High Point Market Experience - 39 min
In this episode, host Melissa Galt dives into some tips on how to maximize your High Point Market experience. High Point is the world's largest furniture market with 12 million square feet of showrooms. Whether you've been before or you're a complete newbie planning your very first visit, it is going to be an epic experience–but you always need to go in with a plan.
High Point is one of those rare places where you really can connect with designers at every level of the market and from anywhere in the world. When you are around your people you can let your guard down, share your expertise, and learn from others. It's an amazing place to refresh and just see what is out there. My goal is to prepare you for the experience and lend you some of my expert tips for getting around, planning your visit, and making the most of your time there, so that you can enjoy all the excitement of High Point and none of the stress. There are a bunch of resources linked in the show notes for you to take advantage of throughout your visit. I am also sharing where you can find me at High Point because I've got some cool stuff going on that you probably want in on!
In this episode, you will hear:
Where to find me and the exciting opportunities I’m offering throughout the weekend
Recommendations for my personal favorite showrooms, social experiences, and more
Guides to follow to maximize your experience at High Point
The importance of expanding your vendors and getting a head start by planning before heading into High Point
You can check out this podcast episode here:
The Kate Show - How to Market Your Interior Design Services to the Ultra-Wealthy - 52 min
If you've been struggling to get your first client or if your ultimate goal is to attract the high net worth client but all your online marketing methods are falling flat, you need to meet today's guest on The Kate Show Podcast.
Host Kate Greunke interviews self-made international entrepreneur, interior designer, and architect Nina Parvaresh pulls back the curtain on how she broke into the ultra-wealthy demographic (think: Dubai, Milan, and locations in Saudi Arabia) without any initial connections. Nina also generously shares her current marketing strategy, the reason designers should be confident BEFORE they are successful, and so many other pieces of advice that I know you're going to love.
You can check out this podcast episode here:
