Interior Design Business Podcasts for November 3, 2022
As a super-fan of podcasts AND the co-owner of residential interior design firm Robb and Company, it shouldn’t come as a surprise that I’m just a wee bit addicted to interior design business podcasts.
Whether it’s marketing experts who help designers build a brand, business process nerds who help us level up our businesses or other interior designers sharing their decades of experience with us, I always takeaway something from one of my favorite interior design business podcast that helps our Toronto-based design biz.
Here are the podcast episodes that I am listening to on November 3, 2022.
Designers Business Community - Eric Lee
Designer’s Oasis - Kate Bendewald
The Design You Podcast - Tobi Fairley
Dear Alice - Suzanne Hall & Jessica Bennett
Designers Business Community - What Makes a Good Business Owner vs Employee - 5 Traits - 8 min
In this episode, host Eric Lee helps interior designers figure out if our personality is a better fit to be an employee of a company or a business owner. Eric believes that there are definitely differences in character and personality so he’s going to help us explore 5 of those differences for both a business owner and an employee.
You can check out this podcast episode here:
Designer’s Oasis - 6 Ways to Research Client Pain Points - 28 min
Host Kate Bendewald wants us all to go back and take a look at our client intake forms. Maybe you worked with a client who was unsavory, you missed the red flags or you turned down a project because it wasn’t a right fit.
Today’s episode is all about knowing your ideal client’s pain points and how this helps you to talk directly to them. when you are able to do that you can help them see and feel like you get them and you are the answer to their challenges.
In this episode Kate discusses topics like…
How to discover your ideal client’s pain points.
How to help you ideal client and show them how you can bring the solution,
The 6 ways you can investigate and find the pain points.
Key Takeaways
[06:12] Kate shares her first step in researching pain points - magazines! She share how powerful the articles and stories can be in finding common client pain points.
[08:49] Online forums can be a source of researching pain points when used properly and mindfully. Kate shares how she has used them in the past.
[10:00] Kate talks about the ways that working with clients can help you build up your copy bank and identify pain points via intakes with prospective clients through intake forms and discovery calls.
[19:20] Kate shares how she used a consultation to continue to identify pain points and build on the language our clients are using.
[22:22] The deep dive interview - how this has helped in Kate’s business and why she feels like it’s a great opportunity to really get to know clients in a personal way.
[25:40] Kate shares why it’s so important to go back to notes from client’s that you didn’t end up working with and identify the red flags in terms of language and words they used and how this can also help you in your copy and attracting the right clients.
You can check out this podcast episode here:
The Design You Podcast - Reimagining Goal Setting with Tara McMullin - 42 min
This week, host Tobi Fairley is joined by Tara McMullin, a writer, podcaster, and producer who helps people navigate the 21st-century economy without losing humanity. Tara has been studying small business owners online for over 14 years and poses big questions about how to work better and take better care of ourselves and each other. She joins me this week for an interesting conversation about how she has been re-imagining the whole idea of goal-setting and how you can do the same.
Get full show notes and more information on Tobi’s site.
You can check out this podcast episode here:
Dear Alice - Entertaining with guest Oscar Yague from Made Goods - 50 min
In this episode, hosts Suzanne Hall & Jessica Bennett have got Oscar Yague from Made Goods, which is an amazing brand that is probably one of their favorites at High Point. It’s one of the vendors that they actually buy from and Jess describes it as the Celestial Kingdom because it’s the most beautiful things on Earth.
Somehow Oscar has sourced these things, created them, and we thought you guys would find so much inspiration in understanding more about his back story. We wanted Oscar to teach us how to entertain better and give us all his tips and tricks, so we hope you enjoy this awesome conversation with him today.
You can check out this podcast episode here:
