Interior Design Business Podcasts - Episode 31
Interior Design Business Podcasts November 30, 2022 - Episode 31
Hey designers…I’ve got 4 great podcasts for you today. A bunch of ideas to challenge the status-quo of your business…and mine.
Enjoy…then get to work…those interiors aren’t going to design themselves :)
Convo By Design - Josh Cooperman & Joanna Salz - 3 Master Designers Who Break the Rules and Why You Should Too - 54 min
Business Building By Design - Emily Janzen McGrath - 5 of My Favorite Self Help Reads to Grow my Mind & my Business - 12 min
The Interior Design Business CEO - Desi Creswell - Getting Comfortable with Discomfort - 22 min
Designed by Wingnut Social - Darla Powell - How to Transition Your Business Into a Full-Service Interior Design Firm (with Hearth Homes Interiors) - 42 min
Convo By Design - 3 Master Designers Who Break the Rules and Why You Should Too - 54 min
In today’s episode, guest host Joanna Salz (Editorial Director of House Beautiful), gets three rule-defining designers, Mary McDonald, Suzanne Kassler and Thomas O’Brien to admit some of their biggest challenges, their hardest earned triumphs , and those moments when, against all odds, they created some of their most spectacular work.
You can check out this podcast episode here:
Business Building By Design - 5 of My Favorite Self Help Reads to Grow my Mind & my Business - 12 min
In this episode, host Emily Janzen McGrath shares 5 of her favorite self-help reads to grow our minds & our businesses. Here are Emily’s faves:
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown
Aesthetics is the appreciation of beauty or the concern of beauty. Aesthetics creates a feeling, a beauty that clients and customers love. Look at Louis Viton, Channel, Cartier, Tiffany & Co. They all create a feel good experience in their stores.
Profit First by Mike Michalowicz – Transform your business from a cash eating monster to a money making machine.
This book was a game changer for me when it came to managing my money. I give this book to my clients as a gift to read and implement into their businesses.
The Power of Habit – Why we do what we do in life & business by Charles Duhigg
What are your habits and how do they affect your business? Are you willy nilly? Do you have a routine? Or are you flying by the seat of your pants most days? This read will help you break out of those bad habits or habits that aren’t serving you and your business and recreate good habits.
Leadership 101 by John C. Maxwell
Who doesn’t need a lesson in leadership? I know I’m always trying to be a better leader. Whether it be in my business or just with my children. John Maxwell is THE person to look to for leadership tips.
Breaking the Habit of being Yourself by Joe Dispenza
This book was pretty eye opening. By unlearning what we have always known allows us to create new habits, reinventing ourselves into a new improved you. 5 Stars for sure!
Each of these books, I keep handy and reference often. They also make great gifts. So gift one to a fellow business owner.
You can check out this podcast episode here:
The Interior Design Business CEO - Getting Comfortable with Discomfort - 22 min
Most of us are taught from a very young age that discomfort is bad and something we need to get rid of as soon as possible. Whether it was being told not to cry as a child, or believing entrepreneurship isn’t meant to be hard, there’s this collective belief that we’re supposed to feel good all the time.
As an interior design business CEO, you’ll be trying new things and encountering different problems to solve. Doubt and worry are going to be an inherent part of your experience. But that doesn’t mean anything has gone wrong. In fact, it’s one of the greatest growth opportunities you’ll ever be presented with.
Listen in this week to discover why embracing discomfort and learning to get comfortable with it is the secret to your success as an interior design business owner. You’ll hear why this is the one trait host Desi Creswell’s most successful clients have in common, how to approach your negative emotions, and what becomes possible when you get comfortable with discomfort.
Highlights
What makes coaching a secret weapon for Desi’s clients.
How we’re collectively taught that discomfort is bad and something to get rid of.
2 reasons believing we should feel good all the time is not beneficial to us.
Why getting comfortable with discomfort is a business skill you need as you grow your interior design business.
3 things you can do with any emotion.
What becomes possible when you get comfortable with discomfort.
You can check out this podcast episode here:
Designed by Wingnut Social - How to Transition Your Business Into a Full-Service Interior Design Firm (with Hearth Homes Interiors) - 42 min
Are you thinking about transitioning from a staging business to a full-service interior design firm?
Katie Labourdette-Martinez and Olivia Wahler of Hearth Homes Interiors started as a staging company and found success, but they decided they wanted to pivot and go all-in as a design firm. In today’s episode, host Darla Powell discusses what led them to that decision, as well as how they navigated the transition.
Are you a new designer or decorator entering the industry, but you’re not quite sure whether you’d like to do staging or design? Staging is an incredibly necessary service, especially for the real estate market, but it can require a lot of logistics. You’ll occasionally be met with long-term homeowners that may be uncomfortable seeing new furniture in their home, or are upset that they have to put their personal identifying items away. However, this needs to be done because staging has to appeal to the masses - it needs to be visually appealing to the most amount of people possible. With design, you can be more specific to the person that will be living in the space. You can give a different sort of flair to design that you cannot with staging. Olivia says designing a house for a family to live in is extremely gratifying; she loves designing it to their lifestyle and creating a space that’s going to comfort them and make them happy.
When it comes to staging, you need to be able to plan out your finances. Having inventory and storing that inventory can get really expensive - consequently, staging is a business where people are often breaking even. You have to be very strategic if you want to make staging a profitable business. You also need to be aware of how the market is doing in order to price your business appropriately. You can dip your toes in the water (without the financial risk) by redesigning existing spaces and freshening up what people already have. Do you really need to have your own inventory for staging? There are business models where you could rent your furniture, however, it’s a trade off as it may compromise your overall furniture selection.
Is staging or design more lucrative? For Hearth Homes Interiors, staging had a cap - they only had so much warehouse space and inventory, so they couldn’t stage an endless amount of homes. Additionally, during slower months as well as the pandemic, the market became unpredictable. The status of the market is a big part of staging overall. With design, Hearth Homes found that there was a lot more potential to make more money, and the market has less of an impact since it’s a luxury service.
You can check out this podcast episode here:
