9 Interior Design Podcasts To Transform Your Business
The BEST Interior Design Business Podcasts - Episode 91
Hey designers….we’ve got 9 great interior design podcasts for your listening & learning pleasure this fine Monday morning.
Today’s interior design podcasts episodes come from Terri Taylor, Gail M Davis, Michele Williams, Michelle Lynne, Darla Powell, LuAnn Nigara, Melissa Galt & Dennis Scully featuring guests Renee Bush, Shauna Lynn Simon & Matt Gibberd . So much good stuff to help us grow & improve our businesses.
Interior Design Business - Terri Taylor - Purchasing Secrets - 25 min
Design Perspectives - Gail M Davis - Guest Renee Bush - 31 min
Profit Is A Choice - Michele Williams - How to Determine When to Raise Rates and When to Absorb Costs - 7 min
Designed for the Creative Mind - Michelle Lynne - Should You Price Your Design Fee Hourly? - 24 min
Designed by Wingnut Social - Darla Powell - Mini News : Instagram Announces Ads in Search Results and Reminder Ads - 9 min
Window Treatments for Profit - LuAnn Nigara - Shauna Lynn Simon: Build a Company that Can Operate Without You - 56 min
The Affluent Creative - Melissa Galt - Are You Forgetting Your Clients? - 37 min
The Kate Show - Kate Greunke - The Best, Proven Marketing Tactic for Interior Designers, Stagers & Organizers - 20 min
The Business of Home Podcast - Dennis Scully - The Modern House publishes beautiful homes—then sells them - 47 min
Interior Design Business - Purchasing Secrets - 25 min
Have you ever had a job go sideways because a client wanted to get involved with the purchasing process?
There are ways to allow clients to make their own purchases if that’s what they really want to do, but it’s really important to know how to protect yourself in those situations because they can get messy if you’re not careful.
In this episode, host Terri Taylor teaches us how to handle clients who insist on purchasing from retail stores, why you need to avoid hybrid purchasing, and what rules to follow and boundaries to set when it comes to purchasing.
Topics covered in this episode include:
When to let your client buy something from a retail store
Why I no longer use a “cost plus” model
How to avoid hybrid purchasing
Why you should never let a client do their own purchasing for a custom design
You can check out this podcast episode here:
Design Perspectives - RENEE BUSH - 31 min
Renee Bush founded Tandem to address the conflict that often arises in the space between creativity and structure in business. She knew there was a better way to achieve success– by creating a sharp vision and building systems that work in tandem with the design process instead of trying to control it. Tandem puts design at the center of everything we do. We look at each client, business, and vision individually to find the best possible solution to align with our client’s values and desired goals.
Renee is the business-minded problem solver. She understands the interior design industry, knows how to get straight to the heart of any issue, and always has a creative solution up her sleeve.
You can check out this podcast episode here:
Profit Is A Choice - How to Determine When to Raise Rates and When to Absorb Costs - 7 min
As a business owner, one of the biggest challenges you face is managing your pricing strategy in response to fluctuating costs. Pricing is a crucial element that can determine the success or failure of a company. On the podcast today, host Michele Williams explores how to manage this in your business.
Topics Mentioned:
Cost management
Brand promise
Pricing structure
Strategy
Key Thoughts:
Setting the right price for products or services is essential to ensure profitability, but sometimes external factors can lead to higher costs that may require a company to make tough decisions. Michele (1:03)
When you begin to incur higher costs as a business owner, one viable option is to adjust pricing accordingly. Increasing the price of products or services can help offset the additional expenses. Michele (1:59)
When facing higher costs, you have the option to absorb the additional expenses and reduce profitability. This can be a difficult decision, as it may lead to short-term losses, but can lead to long-term benefits. Michele (3:59)
There is a sweet spot for every business which might mean a minimal increase in pricing along with internal expense reduction strategies to mitigate loss of profitability. Michele (5:25)
You can check out this podcast episode here:
Designed for the Creative Mind - Should You Price Your Design Fee Hourly? - 24 min
In this episode, host Michelle Lynne shares her view of flat-rate pricing versus charging an hourly fee for your design services.
Although I am a huge fan of value-based pricing, there are some times when you will need to charge clients by the hour. The bottom line is you need to price your services correctly so as you start to work faster you make more profit. Then continue to analyze and increase your pricing year over year. This topic is one I LOVE talking about, so let’s jump in!
You can check out this podcast episode here:
Designed by Wingnut Social - Mini News : Instagram Announces Ads in Search Results and Reminder Ads - 9 min
Did you hear the latest Instagram news? Instagram is currently testing new ad placements, so you may start seeing ads in your search results and as reminder notifications. Tune in and learn all about these new ads, plus how these ad placements may help get your business discovered.
You can check out this podcast episode here:
Window Treatments for Profit - Shauna Lynn Simon: Build a Company that Can Operate Without You - 56 min
Today on Window Treatments for Profit, super-host LuAnn Nigara talks with Shauna Lynn Simon about how to build a business that can run without you.
Shauna is an award-winning home staging industry expert and business strategist, and is seriously committed to helping aspiring entrepreneurs achieve success in their businesses.
You can check out this podcast episode here:
The Affluent Creative - Are You Forgetting Your Clients? - 37 min
It’s so easy to geek out over the design process–it’s what gets our creative juices going. But something that we always have to remember is that as designers, we would not have a place for those creative talents to flow if we didn't have clients. Even so, you’d be surprised how often the client goes missing almost entirely from the focus of the design process.
There may be a space where you, too, are forgetting or ignoring your clients inside your design business. We’re talking about that important space before you even begin to discuss the scope of work or dive into targeted expert design recommendations, when the focus needs to be all on the client.
So, in today’s episode, host Melissa Galt is pointing out these places because they are costing you in many ways. Building that trust and creating those connections early on will only make the design process that much smoother for both yourself and your client. Awareness of all of the places where you need to leverage that fascination factor to get to know your clients will light the way for creatively rewarding, profitable, and potentially even lifelong partnerships with your most ideal clients.
In this episode, you will hear:
Places where you may be forgetting your clients within your design business
The importance of finding out more about your potential clients
Why you should be building client stories into your portfolio
Questions to ask your client to build your rapport and understanding of them in addition to their design needs
You can check out this podcast episode here:
The Kate Show - The Best, Proven Marketing Tactic for Interior Designers, Stagers & Organizers - 20 min
Today’s Kate Show aims to be a little controversial…sort of. Host Kate (the Socialite) Greunke claims that she no longer needs social media to grow her business revenue. That’s the controversial part.
The not-so-controversial part is that she credits her business growth to her already successful podcast & the #1 marketing channel for interior designers - word of mouth.
Definitely a podcast worth listening to. Here’s Kate’s intro to the podcast…
Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and caption on Facebook and Instagram once or twice per week.)
My test, which I affectionately dubbed "I'm tired of posting," was effective and the results are in:
Even though I run a completely online business and have a target client (you!) who regularly uses social media to make buying decisions, it turns out that I don't need social media to grow my revenue.
This fact was further verified when I looked at where my leads were coming from: firstly, this podcast; secondly, word-of-mouth (by way of Facebook groups, industry associations, and client referrals).
You can check out this podcast episode here:
The Business of Home Podcast - The Modern House publishes beautiful homes—then sells them - 47 min
Originally a design and architecture journalist, in 2005 Matt Gibberd and his childhood friend Albert Hill started building a site that not only profiled exceptional British homes, but sold them too. Part media platform and part real estate agency, The Modern House has become a truly unique business, and a thriving one, fielding 90 out of a London office and looking towards international expansion.
On this episode of the podcast, Gibberd speaks with host Dennis Scully about the emotional power of houses, how English taste in design is changing, and why 3D renderings and virtual reality will never replace good old-fashioned photography.
You can check out this podcast episode here:
