These Interior Design Podcasts Will Help You Grow Your Design Business
Interior Design Business Podcasts - Episode 85
If you’re looking to grow your interior design business, today’s collection of interior design podcasts is going to help. We’ve got episodes from LuAnn Nigara, Anastasia Casey & Gail M Davis featuring Howard A. Lim, Kate Abt & Davina Ogilvie
Here’s hoping you learn a little something to help grow & improve your biz.
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand - 1 hr 7 min
The Interior Collective - Anastasia Casey - Kate Abt: When Your Signature Style Trends - 37 min
Design Perspectives - Gail M Davis - Interview with Davina Ogilvie of Wovn Home - 27 min
A Well-Designed Business - Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand - 1 hr 7 min
In today’s episode, host LuAnn Nigara chats with Howard A. Lim of HOW Creative about what it takes to build a ten-figure world-class brand.
Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first.
Pick It Apart
[7:11] Howard shares what we should be thinking about if we want to be a big brand name in the industry.
[13:55] Howard explains the importance of your vision and how it works.
[17:45] Ideas so we can tap into our philosophy when we don’t have one.
[30:54] You’ve done all of the inner work and defined your brand, now how do we attract big brands and become known globally?
[39:08] If we become lucky enough to achieve multiple collaborations, what do we do to maintain those relationships?
[47:39] Quality always pays off.
LuAnn Nigara and Howard A. Lim's Ah-Ha Moments
“When you look at successful brands like Apple or Tesla the reason they are so powerful is because their brand is by design.” - Howard A. Lim
“ A brand is what others are saying, now what you are saying.” - Howard A. Lim
“We create the reality that surrounds us, so why not think big?” - Howard A. Lim
You can check out this podcast episode here:
The Interior Collective - Kate Abt: When Your Signature Style Trends - 37 min
In an industry where your look literally defines your brand, the pressure to find your signature style can be overwhelming.
Defining your look in spite of trends can be critical to the success of your studio and crucial to attracting your ideal clients.
So what happens when your look starts trending?
Can you still stand out in a sea of lookalikes?
Today’s Interior Collective guest is here to help us navigate all of those questions and more. Kate Abt of Kate Abt Design opened her studio over a decade ago and immediately established her iconic aesthetic–timeless, collected, and livable. With her English roots and California influences, she’s found the beautiful balance between classic and effortless interiors, despite the ebbs and flows of design trends.
In this episode, Kate and Anastasia discuss:
How to identify your signature style
How interior design trends evolve over time
Which elements in a design are important to remain timeless
How to combat the pressure to follow trending styles
Finding the balance between fresh design and trending design
Tips for attracting your ideal clients
You can check out this podcast episode here:
Design Perspectives - Interview with Davina Ogilvie of Wovn Home - 27 min
In today’s episode, host Gail M Davis chats with Davina Ogilvie, the founder of Wovn Home, a direct-to-consumer custom window treatments company based in New York.
After growing up in Bangkok, Thailand surrounded by beautiful custom window treatments, Davina was surprised to find a lack of options to choose from when she was decorating her own Manhattan apartment. When she turned to local upholstery shops, she found they were incredibly expensive and also required months-long lead times. On the other hand, big box retailers only offered standard sizes that were often poor quality. Rather than choosing either of these less-than-desirable options, she decided to use her previous experience from working in the New York fashion industry to create her own custom window treatments.
From this experience, she created and launched Wovn Home in September 2019, offering designer-quality custom window treatments at an accessible price point.
You can check out this podcast episode here:
