Interior Design Business Podcasts - Episode 62
Interior Design Business Podcasts Episode 62
We’ve got 6 great interior design business podcasts today. So much good stuff to help you level up your interior design business :)
The Chairish Podcast - Michael Boodro - Creating Retail Magic: The Chairish Art Gallery at Bergdorf Goodman - 38 min
The Design You Podcast - Tobi Fairley - How to Ditch Perfectionism and Dream Again - 38 min
Resilient by Design - Rebecca Hay - How to Hire the Right Fit - 49 min
Dear Alice - Jessica Bennett and Suzanne Hall - Our 10 Principles of Styling Pt.2 - 42 min
Designer’s Oasis - Kate Bendewald - Lead Magnet Ideas for Interior Designers - 28 min
Designer Discussions - Mirjam Lippuner, Jason Lockhart & Maria Martin - Planning Your Content for 2023 for Design Professionals - 18 min
The Chairish Podcast - Creating Retail Magic: The Chairish Art Gallery at Bergdorf Goodman - 38 min
No other store in New York is as glamorous and fashion-forward as Bergdorf Goodman. And Bergdorf’s seventh floor features the ultimate high-style home store, a long-time favorite of designers. Now, as Bergdorf’s unveils the new Chairish Art Gallery, Anna Brockway, co-founder and president of Chairish, joins Bergdorf’s Andrew Mandell to talk about how this exclusive collaboration came about; how Bergdorf’s keeps its home floor fresh and exciting; and what these two retail powerhouses see ahead for home design and the future of shopping.
You can check out this podcast episode here:
The Design You Podcast - How to Ditch Perfectionism and Dream Again - 38 min
In this episode, host Tobi Fairley is joined by inspiring entrepreneur, author and mother, Mary Lawless Lee. To go after her dreams, Mary had to keep perfectionism out of the way, balance her work with her family life, and not lose her identity in either area, and she's sharing that journey with us in this conversation. Discover what it takes start dreaming again, the power of being intentional, and how to stop allowing perfectionism to stop you from going all in on your wildest dreams.
What You'll Learn From This Episode
How Mary turned something that started out as a creative outlet into a full-time business.
Why it seems more difficult than ever for new entrepreneurs to break into the online space.
Mary’s advice for going after your dreams in 2023.
The ways so many people talk themselves out of their million-dollar ideas.
How every successful business has overcome the same problems you’re facing.
How journaling serves as a form of meditation for Mary, providing clarity and illustrating progress.
The way that motherhood transformed Mary’s approach as an entrepreneur and provided valuable perspective in every area of her life.
You can check out this podcast episode here:
Resilient by Design - How to Hire the Right Fit - 49 min
In this episode, host Rebecca Hay dives into the process she uses to hire for the right fit. Rebecca shares what she has learned over the years, from lots of trial and error, and what she’s improved on in the last 18 months. She'll be sharing details of her hiring process that will benefit both business owners who are looking to grow their teams, as well as anyone trying to break into the design industry and get hired at a design firm.
Of note for most designers, Rebecca has never really worked in corporate, so hiring is something that she has had to learn as she needed for my business. Over time, Rebecca has made small tweaks that have helped her feel confident and hire the right people for the right roles. She talks us through her exact process and shares some key interview questions and practices that have helped her build a solid team.
You can check out this podcast episode here:
Dear Alice - Our 10 Principles of Styling Pt.2 - 42 min
In this episode, hosts Jessica Bennett and Suzanne Hall bring us Part 2 of their 10 Principles of Styling.
Today we are taking you into our 2nd half of styling principles and we’ll be going through 5-10. We are talking about styling this elusive white tiger in the sky that is so hard to pin down for so many people and it’s hard to know what the rules are, how to do it, or how to make sure it looks good. The eye often just tells us if it’s good and when to stop. It’s a feeling, kind of inside your stomach and your head. We wanted to break it down so that you guys just have the very best idea of how the pros do it.
Highlights:
Lighting 1:26
Organic 8:01
Creating a conversation 11:12
The senses 26:03
Photos 29:50
We love an odd number 38:19
You can check out this podcast episode here:
Designer’s Oasis - Lead Magnet Ideas for Interior Designers - 28 min
People feel more trusting and eager to work with someone when they can see part of the process or learn more about you from the start.
Today’s episode is all about host Kate Bendewald’s favorite lead magnet idea for interior designers to help you find the right type of client from the start, share your process, and streamline your business.
In this episode, we answer questions like…
What lead magnet may be the right one for you?
The goal of a lead magnet is finding the perfect client for you.
How and what your email sequence should include?
Here’s a glance at this episode…
[2:34] We jump into the basics of what a lead magnet is, what the goal is and what it may include. I share why you would even want to collect email addresses and how to use them once you have them.
[04:13] I share how you may use an email series to expand on the lead magnet, build trust, and share more resources.
[06:23] I share using emails to provide a quarterly studio update to share upcoming projects, keeping you front of mind, and sharing ways to work together.
[09:58] I dive into the top principles of a good lead magnet. I share what the lead magnet should include and how it should reflect your brand. I talk through how you can demonstrate your expertise, inspire them, and attract the type of client you want to work with.
[18:30] I share ideas for lead magnets that you could create. I talk quizzes, informational guides, checklists, and round-ups.
[26:45] I wrap up with a few final tips on the goals of a successful lead magnet.
You can check out this podcast episode here:
