Interior Design Business Podcasts - Episode 55

Interior Design Business Podcasts Episode 55 - January 10, 2023

I’ve got 4 interior design podcasts to share with you today…3 of them kick butt, the other is kinda wah-wah in my opinion. I’ll let you decide which 3 are the superstars!!!

Happy listening & learning…

  • A Well-Designed Business - LuAnn Nigara - Joshua Smith: Sell the Experiences, Not the Commodity - 1 hr, 2 min

  • Business Building By Design - Emily Janzen McGrath - Market Research, Retention & Consistency in Your Business - 26 min

  • Business of Design - Kimberley Seldon - Infancy to Maturity with Kimberley Seldon - 29 min

  • Convo By Design - Josh Cooperman - The Pivot: Actionable Steps You Can Take Now to Level Up Your Design Business - 58 min


A Well-Designed Business - Joshua Smith: Sell the Experiences, Not the Commodity - 1 hr, 2 min

In today’s episode, host LuAnn Nigara is joined by Joshua Smith, of Joshua Smith Inc. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day.

Join us for a great conversation about the power of meditation, the importance of being connected to your passion, and his amazing working philosophy!

LuAnn Nigara and Joshua Smith's Ah-Ha Moments

  • “It's the responsibility of the industry to educate the consumer” - LuAnn Nigara

  • “We’re wanting to do what we can to make sure that we’re leaving the world as best we can for our kids” - Joshua Smith

  • “You know what? I realize now that as an interior designer, you’re responsible for everything but you have control over nothing” - Joshua Smith

  • “It's not just how you want to space to look, it’s how you want your space to feel” - Joshua Smith

You can check out this podcast episode here:


Business Building By Design - Market Research, Retention & Consistency in Your Business - 26 min

In today’s episode, host Emily Janzen McGrath chats with her good friend Dana, fellow woman entrepreneur. They discuss struggles, successes, and business.

You can check out this podcast episode here:


Business of Design - Infancy to Maturity with Kimberley Seldon - 29 min

The journey to running a mature, profitable design firm is rarely an easy one. In this episode, host Kimberley Seldon shares some anecdotes on the path to success.

In this episode we learn:

  • clients will follow whatever rules you give them, so don’t give them lousy rules

  • years on the job does not guarantee success or even progress

  • sometimes our job is to say no, early in the project

  • the surest way to destroy project success is to allow clients to take the lead

You can check out this podcast episode here:


Convo By Design - The Pivot: Actionable Steps You Can Take Now to Level Up Your Design Business - 58 min

In today’s episode, host Josh Cooperman is heading back to the WestEdge Design Fair from Dallas, Texas to talk about something on every creative’s mind these days. The Pivot.

I started writing about the pivot in the first year of the pandemic. Through my conversations, a constant theme kept emerging. This idea that creatives must continually reinvent themselves to reflect both a working knowledge and fundamental understanding of where the design industry was going from both technological and preferential perspectives. We continue this conversation with some new voices, and I am really excited to share this with you.

  • How are you adapting to the design business changes over the past 3 years?

  • Are you working harder than ever before?

  • Checking on delivery dates, specifying and re-specifying due to repricing and discontinuations?

  • Wondering how to capture a bigger audience in social media, upgrade your clientele?

  • Are you wondering if this is the right time to scale back, scale up or merge with another firm?

  • Are you concerned about how inflationary pressures or that threatened recession will become a reality? 

Thought so. You’re not alone. These questions are on the mind of most if not every designer working today.

  • Size doesn’t matter, scale does.

  • Is this the time to scale down to find harmonious home/ life balance or scale up to increase revenues?

While ultimately these are individual decisions, you will hear from designers who have scaled that mountain, some up and others down. You will learn from those who have experienced it and what they have learned from the experience.

Is it working?

Follow along as this distinguished group discuss these issues and others that directly affect the industry. Featuring Laura Umansky, Ann Jackson,  and moderated by Sara Malek Barney.

You can check out this podcast episode here:


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