Interior Design Business Podcasts - Episode 39
Interior Design Business Podcasts Episode 39 - December 12, 2022
I’ve got 6 freaking-awesome interior design business podcasts for you this fine Monday morning. Happy listening & happy learning.
Interior Design Business - Terri Taylor - Where Is the Money? - 25 min
Designed for the Creative Mind - Michelle Lynne - Systems Over Symptoms - Developing Effective Relationships with Your Team with Brittanie Elms - 42 min
Designed by Wingnut Social - Darla Powell - Mini News: TikTok, Instagram, and Facebook: What’s the Best Content to Post? - 8 min
The Affluent Creative - Melissa Galt - Five Steps to Planning Your Best Design Year Ever - 50 min
Business of Home Podcast - American Leather's president knows why the home industry is slow to change - 56 min
Design Curious - Rebecca Ward - How Outsourcing Client Intake Helps Interior Designers Convert and Retain Clients with Porsche Williams - 12 min
Interior Design Business - Where Is the Money? - 25 min
Have you ever completed a job only to find that there’s no money left to pay yourself with and you don’t know where it all went?
In today’s episode, host Terri Taylor talks about those jobs that are so big that they end up not being profitable.
These jobs can take years to finish and have beautiful results, but by the time you’ve paid everyone involved, there’s nothing left for you. In this episode, Terri shows us where we might be losing money and teaches us how to make sure it doesn’t happen again.
You can check out this podcast episode here:
Designed for the Creative Mind - Systems Over Symptoms - Developing Effective Relationships with Your Team with Brittanie Elms - 42 min
In today’s episode, host Michelle Lynne interviews Brittanie Elms, the CEO and Lead Consultant for My Design Assistant, a virtual assistance agency for interior designers looking to reimagine their efficiency so that they can develop a life and business they love.
In this episode, Brittanie shares what people should know about the difference between hiring an employee and hiring a VA, identifying symptoms of a broken process and how to diagnose and resolve them, and the importance of establishing SOPs before working with a new team member.
You can check out this podcast episode here:
Designed by Wingnut Social - Mini News: TikTok, Instagram, and Facebook: What’s the Best Content to Post? - 8 min
On this week’s Mini News sesh, Emily Labarbera walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today's Mini News!
Highlights:
If you've been listening to the podcast for a while, then you know that video has been reigning king on social media, specifically short-form video. There's been a long-standing battle between Meta and TikTok, fighting for dominance of the social media space. However, TikTok doesn't consider itself a social media platform - it's branded as an entertainment app (or a media company that distributes content) similar to Netflix. The problem with Instagram and Facebook trying to push short-form entertainment videos is that their companies were built on the social graph. TikTok has always been an entertainment-first platform. Facebook was founded on social connections and maintaining relationships, so this transition has been difficult for them as their app really serves a much different purpose than entertainment.
At Wingnut, they've noticed a shift recently with some of their clients where Reels are not performing as well as they once did. They're seeing carousel posts and still images gaining traction again - not all hope is lost when it comes to photo content! However, this is why strategy is so important. When you have a strategy in place for your social media accounts, you know exactly what you need to be posting to better resonate with your audience.
There's no hard and fast rule that says you should be only be posting entertainment video content. You should test different types of content and see what performs best. While Meta's algorithm is pushing video content, it will ultimately push what resonates most with your audience. Meta wants users to be spending the maximum amount of time on their platform, so they will push what your audience will engage with the most.
You can check out this podcast episode here:
The Affluent Creative - Five Steps to Planning Your Best Design Year Ever - 50 min
As the fiscal year comes to a close, it can be tempting to plow straight ahead and into next year’s work without pause. You might find yourself in over-drive, trying to tie-up those loose ends from this year while preparing for next year’s project load. Or, maybe you had a great year and you’re looking forward to what next year will bring and just can’t wait to dive in.
Whatever it may be that’s pushing you full speed ahead into the upcoming year, podcast host Melissa Galt wants us to do yourself a favor and take a moment to pause. It is so important to take some time for yourself at the end of each year to reflect on your past practices and set goals for your upcoming year. Your success needs to be intentional, strategic, purposeful, and guaranteed. And the only way that you can make that happen is by taking a break away from your business, ideally in a relaxing space away from the grind, and reflecting. Assess what worked well and what didn’t, where you can find improvements, and set some goals for yourself.
In today’s episode, Melissa is going go be diving into how to assess the year that you’ve just wrapped up and use your reflections to predict and guarantee your best year ever in business.
Highlights:
Five tips for planning your best design year ever
Why setting stretch goals are so important for your future achievement
How frequently you should be setting goals and evaluating your progress
The importance of social media in business and why you need to stay in touch with your clients
You can check out this podcast episode here:
Business of Home Podcast - American Leather's president knows why the home industry is slow to change - 56 min
Though American Leather may be an unfamiliar name in the design trade, the company is a powerhouse of furniture manufacturing, with 800 employees in a Texas facility that’s capable of churning out 500 pieces of furniture a day. President Veronica Schnitzius has risen through the ranks over two decades— as a young woman she left behind cartel violence in Colombia to come to the US, and found a role at the company, where she’s helped grow its business by leaps and bounds.
On this episode of the podcast, she speaks with host Dennis Scully about why change comes slow to the furniture industry, the quest to design an attractive recliner, and why manufacturing is like a symphony.
You can check out this podcast episode here:
Design Curious - How Outsourcing Client Intake Helps Interior Designers Convert and Retain Clients with Porsche Williams - 12 min
Have you ever felt like you’re all alone on your interior design journey? It’s like there need to be more hours in the day to accomplish everything, yet you feel tempted to take on everybody as a client even though it’s not a good fit.
If you have difficulties saying no, want to focus on serving the right clients, and want more freedom and control over the little time you have, this is where support people come into play.
When you start a business, saying ‘no’ to things can be challenging. Having someone help you carve out what’s ideal is crucial since saying ‘no’ to some things allows you to say ‘yes’ to what’s right.
In today’s episode, host Rebecca Ward interviews Porsche Williams, a natural at being a support person. Her team handles all my client intake calls and does my client gifting, which has been so helpful for my business.
If you are looking for ways to outsource as you’re getting your business started or enhancing your customer service, this episode is for you.
Why you’ve got to check out today’s episode
Find out how to know if your client is a good fit
Learn the four (4) reasons why you should outsource your client intake
Discover why it’s important to include gifting as part of your business model
Highlights:
03:17 – How creating what she needed started The Prototype
5:22 – The Prototype’s first interior design client
08:08 – Meet The Prototype Team
09:10 – Four (4) reasons why you should outsource your client intake, especially if you have a hard time saying ‘no’ to clients
13:22 – What Porsche recommends to new interior designers
14:43 – The temporary yet effective hack she used when she was only starting out
16:36 – How to know if your client is a good fit
19:47 – Why it is important to include gifting as part of your business model
21:42 – When and how often you should reach out to your clients
24:05 – Four (4) gifting guidelines you should know about
29:49 – How the Who Not How book by Dan Sullivan has helped her with delegation and outsourcing
You can check out this podcast episode here:
