Business Boosters: Top Podcasts for Interior Designers Seeking Growth
Interior Design Business Podcasts - Episode 183
Today’s curated collection of interior design podcasts include episodes from hosts Rhiannon Lee, Tobi Fairley, Jessica Bennett and Suzanne Hall, LuAnn Nigara, Kate Bendewald, Rebecca Hay and Dennis Scully .
Podcast guests include Rebecca Plumb, Alisa Berry, Vita Vygovska and Jake Arnold.
7 interior design podcasts designed to boost your interior design business.
Designing Spaces - Rhiannon Lee - Interview with Rebecca Plumb - 1 hr, 10 min
The Design You Podcast - Tobi Fairley - How to Launch a Successful Course with Alisa Berry - 43 min
Dear Alice - Jessica Bennett and Suzanne Hall - Is HGTV Ruining Design? | Design for You, Not the Masses - 50 min
Window Treatments for Profit - LuAnn Nigara - Vita’s Tip in 10 with Vita Vygovska: How Easy Is It For You to Ask For Money? - 14 min
Designer’s Oasis - Kate Bendewald - 3 Ways to Price Your Projects - REPLAY - 34 min
Resilient By Design - Rebecca Hay - What to do when you're in a rut - 31 min
Business of Home - Dennis Scully - The Thursday Show: Jake Arnold is having a moment, a new award for up-and-coming designers and more - 59 min
Designing Spaces - Rhiannon Lee - Interview with Rebecca Plumb - 1 hr, 10 min
In this episode, host Rhiannon Lee sits down with interior designer Rebecca Plumb. Both ladies are podcast hosts, designers, mentors, and mothers.
During their chat, Rhiannon and Rebecca delve into pricing strategies and proposal clarity. They share practical tips on finding the sweet spot for client proposals, making pricing less of a puzzle.
Juggling multiple roles is part of the game. The hosts briefly touch on managing the hats of business owner and mum/mom, shedding light on their own strategies to balance these roles.
From opposite corners of the world, Rhiannon and Rebecca compare design trends in Australia and the USA. Get ready for a cross-cultural design tour that unveils what's the norm in each industry.
The Design You Podcast - Tobi Fairley - How to Launch a Successful Course with Alisa Berry - 43 min
In today’s episode, host Tobi Fairley chats with a member of her Online Course Incubator program, Alisa Berry. Alisa has been an interior designer for over two decades. However, she began her career as a Christmas tree decorator and designer. She has always had a deep passion for Christmas, and now she’s turned this passion of hers into an incredible course.
Alisa's course is selling like hotcakes, and she’s here to share her story, how she brought this course to life, and how Tobi’s Online Course Incubator program helped her create this amazing offering.
What You'll Learn From This Episode
Where Alisa’s passion for Christmas design comes from.
What Alisa did to leverage her social media following.
How Alisa made her investment in Tobi’s Online Course Incubator back in her first week of sales.
The level of accountability you get inside a program like Tobi’s Online Course Incubator.
Why a course is a great way to create additional revenue streams in your design business.
How Alisa created a simple course that anyone can learn from.
Dear Alice - Jessica Bennett and Suzanne Hall - Is HGTV Ruining Design? | Design for You, Not the Masses - 50 min
There was an article that came out from The Washington Post, which was titled “HGTV is making our homes boring and us sad, one study says.” It goes in to unpack that everybody is trying to make their homes these perfect places like you see on TV, and we all know that the home is often the biggest investment we make in a lifetime and our whole lives and the lives of those around us are tied up in our homes.
So HGTV tells us that we have to make our homes the nicest possible and decorate it for the masses, and not our own happiness. Because there’s so much pressure to make our homes for the masses and maintain its value in the public eye, we might find there is much less of a personal touch to it. Our home is the place that we should feel the most comfortable.
Highlights
Join us for an Alice Lane event! 15:30
The HGTV article 19:45
Displacement of the professionalization of the home 27:15
The resale value of the home 37:45
“We don’t want our homes to look the same that we work on with the client because we want them to look like the client. We have to talk to them about who they are, what their origin is, where they went to school, what do their kids love? Those things are so vital in making the home successful because if it looks like me, cool if I’m moving in, but it doesn’t hold up and they won’t be happy. Our ultimate happiness comes when we can feel comfortable in our own place with our own people.” 30:00
Window Treatments for Profit with LuAnn Nigara - LuAnn Nigara - Vita’s Tip in 10 with Vita Vygovska: How Easy Is It For You to Ask For Money? - 14 min
Designer’s Oasis - Kate Bendewald - 3 Ways to Price Your Projects - REPLAY - 34 min
In order to know your profitability at the end of a project, it’s helpful to see what you estimated in the first place. Just like a budget for money, we need to budget our time.
Today’s topic is one of host Kate Bendewald’s most asked questions that she get about building your interior design business and that’s how to price your projects and come up with your service fees and feel more confident in your proposals when you send them out.
In this episode, Kate answer questions like…
How do you decide what type of pricing strategy (or a few of them) work best for your business?
Do you need to base fees on square footage?
How do you estimate your time?
Here’s a glance at this episode…
[05:22] Do you need to track your time? Is this important regardless of your fee and pricing method?
[06:37] Kate shares what 2 factors your fees should be based on no matter what the project scope entails. How to continue to price projects well even as you and your team become more efficient at project management.
[07:45] Kate sharse a few other methods on how to charge that may play a factor in how you charge for a project. Kate shares how charging by the square footage or overall project cost is used by some interior designers (personally, this is not what Kate uses and she shares why!)
[11:50] Kate discusses how to charge for your projects based on time and the value that you bring to the project.
[16:45] Kate jumps into the 3 types of pricing - hourly, flat fee, and hybrid. She share the pros and cons of each type and how we use them in our business.
[28:50] Kate shares her challenge to you for the week!
Resilient By Design - Rebecca Hay - What to do when you're in a rut - 31 min
This episode is a bit of a break from host Rebecca Hay’s regular programming. In her own words:
It's something that I strongly feel needs to be talked about; how to deal with being in a rut. Your vision, attitude and state of being can affect team dynamics, customer experiences and your own quality of life so in this episode I present two exercises that have helped me enormously with this exact issue. If you have been feeling stuck, anxious or confused then this episode will help you to be present, enjoy where you are and also gain clarity for the future.
Business of Home - Dennis Scully - The Thursday Show: Jake Arnold is having a moment, a new award for up-and-coming designers and more - 59 min
BOH executive editor Fred Nicolaus joins host Dennis Scully to discuss the biggest news in the design industry, including including the sudden closure of a North Carolina manufacturer, a new award for up-and-coming designers, and a look at how microtrends are changing the design industry. Later, designer Jake Arnold discusses the inspiration behind his new book Redefining Comfort.
