From Inspiration to Implementation: Podcasts for Residential Interior Designers
Interior Design Business Podcasts - Episode 179
Today’s curated collection of interior design podcasts include episodes from hosts Jason Lockhart, Maria Martin, and Mirjam Lippuner, Gail M Davis, LuAnn Nigara, Rebecca Plumb & Shaun Crha.
Podcast guests include Gillian Gillies, Anna Nelson and Rich Pedine.
4 interior design podcasts designed to not only inspire you to improve your own design business, but to help you implement those changes:
Designer Discussions - Jason Lockhart, Maria Martin, and Mirjam Lippuner - Top 10 PR Questions - 28 min
Design Perspectives - Gail M Davis - Interview with Gillian Gillies - 31 min
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Anna Nelson: The Power of Being a Strengths-Based Entrepreneur - 1 hr, 9 min
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Rich Pedine - 1 hr, 20 min
Designer Discussions - Jason Lockhart, Maria Martin, and Mirjam Lippuner - Top 10 PR Questions - 28 min
In this episode, hosts Jason Lockhart, Maria Martin, and Mirjam Lippuner cover the Top 10 PR Questions interior designers are (or should be) asking . . .
Do I need an agency or publicist? (1:02)
What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
How do I get brand partnerships? (9:05)
How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
How do I get a print placement in a national magazine? (13:19)
How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (24:08)
Design Perspectives - Gail M Davis - Interview with Gillian Gillies - 31 min
Gillies Interiors is a full-service residential design firm based in Toronto with a mission to make the world healthier, happier and more pleasant to be in, one home at a time. Originally from Edinburgh, Founder and Principal Gillian Gillies' tastes, likes and desires grew from being immersed in the neoclassical and Georgian architecture that the city is founded on.
Her designs are centered around a timeless aesthetic grounded in natural materials and paired with a smattering of heritage and vintage finds. She strives to immerse her clients in an invitingly eclectic and European experience of frictionless living, designing for the person in the space and not just for the space itself.
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Anna Nelson: The Power of Being a Strengths-Based Entrepreneur - 1 hr, 9 min
In today’s episode, host LuAnn Nigara welcomes her friend & business coach Anna Nelson. Lu met Anna in September 2022 at the HPS. Out of the 60 or so people that were there, Anna was the first person I immediately connected with. In the episode you will hear her say that this is her strength, connecting with people on a deeper level, and I can personally vouch for that.
Anna is here to talk about how she helps entrepreneurs find and use their own strengths to get focused and aligned in their businesses.
Pick It Apart
[8:10] Anna explains the importance of appreciating the value of your ideas in relation to benefitting your business.
[12:15] How your client can have an impact on utilizing and recognizing your strengths.
[13:50] Anna shares for people not ready to invest, how they can recognize their strengths on their own.
[22:20] Anna shares an example of when it clicks for a client recognizing their strength and utilizing that to better their business.
[29:20] Anna can also benefit experienced designers and window treatment professionals who have been in the business for years.
LuAnn Nigara and Anna Nelson's Ah-Ha Moments
“As a designer you can design a room, but how you approach designing that room will be different than someone else through your strength. It comes down to understanding what sets you apart in your industry.” - Anna Nelson
“If you don’t appreciate the value of your ideas and why they set you apart from someone else then you don’t know how to use them in a way that can benefit your business.” - Anna Nelson
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Rich Pedine - 1 hr, 20 min
In this episode, hosts Rebecca Plumb and Shaun Crha speak with Rich Pedine of Rich Pedine Public Relations, to discuss:
Channeling a passion for interior design into his PR career
What magazines are looking for
The best time to contact a publicist
How you can double your chances of getting published
Getting the home owners onboard with publications
Helping his clients with media training
Why having strong opinions is a good thing
Consuming interior design news and media everyday
Getting photos for your private portfolio
Why designers need to develop relationships with publicists
