Stay Ahead of the Game: Trendsetting Interior Design Business Podcasts
The BEST Interior Design Business Podcasts - Episode 167
In today’s curated collection of the best interior design business podcasts, we’ve got episodes from hosts Rebecca Ward, LuAnn Nigara, Beth Bieske and Kimberley Seldon.
Today’s podcast guests include Vanessa Cooper, Cléophée Poli, Gemma Gillett and Michelle Burbidge.
Enjoy…
Design Curious - Rebecca Ward - The Power of Pinterest: How to Boost Traffic to Your Interior Design Business With Vanessa Cooper - 31 min
A Well-Designed Business - LuAnn Nigara - Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris - 1 hr 2 min
Design Dialogues - Beth Bieske - A Dialogue with Gemma Gillett - 1 hr, 19 min
Business of Design - Kimberley Seldon - A Team with Michelle Burbidge - 35 min
Design Curious - The Power of Pinterest: How to Boost Traffic to Your Interior Design Business With Vanessa Cooper - 31 min
Are you struggling to drive traffic to your interior design website? Are you looking for ways to improve your business's online presence?
If so, why not consider Pinterest as a powerful search engine and marketing tool for your business?
In this episode, host Rebecca Ward explores the world of Pinterest with Pinterest marketing expert, Vanessa Cooper. Vanessa shares her expertise in leveraging Pinterest SEO and incorporating local keywords to reach your target audience effectively. She also provides helpful tips on using Canva to create amazing pins that can bring traffic even years later.
Why you’ve got to check out today’s episode:
Discover how Pinterest can be used as a powerful search engine to attract clients and skyrocket your design business
Learn how to optimize your Pins with captivating images, creative text overlays, and engaging content that resonates with your ideal clients
Evaluate your existing pins to determine what works best for your business
You can check out this podcast episode here:
A Well-Designed Business - Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris - 1 hr 2 min
In today’s episode, host LuAnn Nigara is joined by a long-time listener, Cleo Poli.
Cleo is from Paris, but traveled abroad, living several different places around the globe. She worked in interior design in London, but moved back home to Paris when she found out she was expecting a baby. It was there that she discovered her niche—her Fred Berns only—serving English-speaking clients in France.
Today, she’s here to share what she has learned embarking on an interior design career in Paris, establishing and developing her niche, and serving an unfulfilled need for English-speaking clients.
Pick It Apart
[4:00] Cleo shares her journey and how she ended up back home in Paris serving English-speaking clients.
[9:04] LuAnn and Cleo discuss how Cleo’s niche took shape and the importance of niching.
[14:54] Cleo explains how interior design is fundamentally different in Paris.
[31:16] Cleo shares how and why she uses a pricing structure that’s unusual to the area.
[41:21] Cleo reflects on her insights from the show and building her firm.
LuAnn Nigara and Cléophée Poli's Ah-Ha Moments
“It's important to know yourself first, right? Know yourself first, figure out your why and then move. And it doesn't matter if it's the same or different than anybody else's—it just matters that it's true to you, that you know that you're doing what you really want the way you want to do it.” -LuAnn
You can check out this podcast episode here:
Design Dialogues - A Dialogue with Gemma Gillett - 1 hr, 19 min
In this episode of The Design Dialogues, Gemma Gillett from Studio Gemma discusses her background in interior design and her passion for natural stone over engineered stone with host Beth Bieske. Some of the key points discussed are
The importance of educating clients about the benefits of natural stone, such as its durability and ability to be refinished.
Gemma also encourages designers to spend time with tradespeople to learn more about materials and techniques, and to build strong relationships with reliable tradespeople.
Gemma and Beth also talk about the need for designers to be be confident in their knowledge and not be afraid to ask questions or challenge narratives that may not be accurate.
KEY PARTS IN THE DIALOGUE
07.36 - Gemma and Beth discuss the health of the Australian interior design scene
11.02 - Gemma talks about how she navigates living out of Sydney and having Sydney based clients.
23.25 - Gemma and Beth discuss the the juggle of small children and growing a business
38.51 - Gemma and Beth discuss natural stone and how as interior designers it is our role to educate clients through the selections process
1.00.45 - Gemma goes into detail about the different things that affect the price of joinery.
You can check out this podcast episode here:
Business of Design - A Team with Michelle Burbidge - 35 min
Regardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony towards a single goal and a happy client.
In this episode we learn:
the power and advantages of using the BOD™ 15 for large projects
when you have buying power, your suppliers will work for you
always treat every trade on your project like a trusted advisor
sometimes being a good team player means more listening than speaking
ask for an expert opinion, that creates mutual respect.
to build a relationship, get to know your trades outside their role on the job
give credit to the tradesperson when they’ve come up with a great solution
You can check out this podcast episode here:
