Navigating the Interior Design Business Marketplace: Podcasts for Interior Designers
Interior Design Business Podcasts #164
The residential interior design industry is a unique business environment. A luxury service…delivered to affluent clients…by micro-sized businesses…led by creatives…with very little formal education in business.
Because of this, the rate of failed interior design businesses is only surpassed by the number of interior designers willing to bet on themselves and open up their own residential interior design business.
If you’re an interior designer who is truly determined to succeed in business, today’s collection of interior design business podcasts is here to help. Today’s podcast hosts include Kate Bendewald, Tobi Fairley, LuAnn Nigara, Rebecca Hay and Dennis Scully.
Today’s podcast guests are Abbey McGrew, Vita Vygovska, Fred Nicolaus & Jonathan Miller.
It’s time to level up your interior design business:
Designer’s Oasis - Kate Bendewald - How to run your Interior Design Consultation like a pro - 46 min
The Design You Podcast - Tobi Fairley - E-commerce and Branding with Abbey McGrew - 49 min
Window Treatments for Profit with LuAnn Nigara - LuAnn Nigara - Vita’s Tip in 10 with Vita Vygovska: Do I Do It Myself, or Do I Hire a Consultant? - 13 min
Resilient By Design - Rebecca Hay - How to Increase Your Rates - 33 min
Business of Home - Dennis Scully - The Thursday Show: A real estate check-in with Jonathan Miller, why Gen Z loves dupes and more - 58 min
Designer’s Oasis - How to run your Interior Design Consultation like a pro - 46 min
Want to have better proposals? Start with delivering better consultations. Consultations are the first step in working with your client and the better experience they have, the more likely they will want to work with you
In today’s episode, host Kate Bendewald shares her advice on running your interior design consultations like a pro.
Here’s a glance at the episode:
[6:36} I discuss how to effectively set expectations for your clients from the beginning - even before the consultation begins.
[9:08] I share how I prepare for a consultation and what I typically do in terms of paperwork, research, and getting to know the potential client(s).
[15:26] I share with you some of the little nuances that I have picked up along the way that help you to make a great first impression.
[23:41] I go through how I get more information about the lifestyle of the client and what they are looking to feel in their home and how they entertain to get a full picture.
[27:15} I discuss how I treat the consults as a “mini-design” session to add value for my client where I share a few design solutions to allow them to see the possibilities, however big or small. I also use this time to explore the different surfaces and revisit the budget to present a solid proposal.
[38:30] I share how I wrap up the session and remind the client of their options moving forward.
You can check out this podcast episode here:
The Design You Podcast - E-commerce and Branding with Abbey McGrew - 49 min
In this week’s episode, host Tobi Fairley shares everything you need to know about e-commerce and branding.
Abbey McGrew is the founder and creative director of Wayfarer Design Studio, and she’s known for her heart-led approach to branding design. As you’ll hear today, Abbey believes that great branding is more than skin-deep and it’s always about finding a way to weave deeper meaning into every detail.
Abbey is sharing why branding is the foundation for an e-commerce store, her expertise in creating branding that stands out, how to streamline and infuse the different areas of your marketing content, and how to communicate your unique story through your branding.
What You'll Learn From This Episode
Why great branding relies on an entirely different skillset from design.
How to articulate what you’re trying to achieve through your branding.
Abbey’s experience of helping interior designers with branding projects.
Why branding should be your step one when you’re moving into e-commerce.
The best platform options available for your e-commerce store.
How to create cohesion among the different aspects of your branding.
Why blogging is not dead.
Abbey’s tips for communicating with your potential customers and keeping them engaged.
You can check out this podcast episode here:
Window Treatments for Profit with LuAnn Nigara - Vita’s Tip in 10 with Vita Vygovska: Do I Do It Myself, or Do I Hire a Consultant? - 13 min
In today’s episode of Window Treatments for Profit, host LuAnn Nigara & LuAnn University instructor Vita Vygovska answer the question:
Do I Do It Myself, or Do I Hire a Consultant?
You can check out this podcast episode here:
Resilient by Design - How to Increase Your Rates - 33 min
In this episode, host Rebecca Hay shares the steps and her insights into the fears and myths currently keeping you from charging the right value of your knowledge, expertise, and luxury services.
Rebecca dives into the questions you need to ask yourself ahead of time, how to calculate your new rate, and how to communicate it along with a recent real-life example so you can feel confident and prepared to make this next step for your business.
You can check out this podcast episode here:
Business of Home - The Thursday Show: A real estate check-in with Jonathan Miller, why Gen Z loves dupes and more - 58 min
BOH executive editor Fred Nicolaus joins host Dennis Scully to discuss the biggest news in the design industry, including why designers are flocking to the new Threads app, an AI fabric generator and how Gen Z’s embrace of dupes is impacting the industry. Later, real estate consultant Jonathan Miller discusses the latest developments in the housing market.
You can check out this podcast episode here:
