Unlocking Success: Must-Listen Podcasts for Residential Interior Design Businesses

The BEST Interior Design Business Podcasts - Episode 152

We’ve got a couple of must-listen interior design podcasts for residential interior designers from hosts Rebecca Ward & LuAnn Nigara.

Today’s podcast guests include Nina Parvaresh and Lucy Penfield.

Enjoy…

  • Design Curious - Rebecca Ward - Career & Business Secrets of a Successful High-End Residential Interior Designer With Nina Parvaresh - 43 min

  • A Well-Designed Business - LuAnn Nigara - Lucy Penfield: How Interior Design is an Anthropological Process - 1 hr 2 min


Design Curious - Career & Business Secrets of a Successful High-End Residential Interior Designer With Nina Parvaresh - 43 min

Every interior designer, whatever stage it may be, faces several problems and challenges - from promoting oneself to selling ideas to finding the right clients and managing their budgets & expectations, and so much more. No doubt, interior design is challenging!

Whether you are just starting your career in interior design and lack confidence or are faced with a roadblock as an established designer, you need to hear the story of my special guest today.

In this week’s episode, host Rebecca Ward sits down with Nina Parvaresh, a highly successful interior designer specializing in high-end residential projects. She generously shares insights, practical advice, and insider tips to help both up-and-coming designers and established ones thrive in this field.

Nina's fearless approach to learning and experimenting, how she picked herself up after all her struggles and moved past them, and of course, her unique design process are all inspiring.

Why you've got to check out today's episode:

  • Discover the key ingredients that will make you and your projects stand out

  • Gain insights into building and maintaining strong relationships with contractors, artisans, and suppliers

  • Learn effective strategies for managing client expectations and delivering exceptional client experiences

You can check out this podcast episode here:


A Well-Designed Business - Lucy Penfield: How Interior Design is an Anthropological Process - 1 hr 2 min

Hi, welcome to a Well-Designed Business. Long-time listeners of the show will know that I rarely get into the pretty, the actual designs, or even the creative process itself. For the most part, I’m focused on the business—not what happens in the creative mind, but the systems and processes and moving parts on the outside of that. 

But every once in a while, I make an exception—and today’s episode is one of those. When you hear my guest, Lucy Penfield, speak, you’ll understand why. She’s going to share her creative insight into the design process—and why she relates it to an anthropological discovery. 

Pick It Apart

  • [3:50] Lucy explains why designing is like an anthropological dig. 

  • [13:43] Lucy shares how going back to school helped her redefine her design process

  • [part 2 12:55] Lucy details her six-step process and how creativity plays a role at every level

  • [19:23] LuAnn reflects on the authenticity in Lucy’s process

LuAnn Nigara and Lucy Penfield's Ah-Ha Moments

  • “We discover what is at the core, what's at the soul for our clients, and sometimes they have their ideas and their inspiration, but what's deeper than that? So I think so often we look at the top surface, the top layer, maybe the frosting, but what's really underneath it all? And so as an anthropologist, I think we uncover.” -Lucy

  • “I love that you said peeling away the onion, and it's almost like you could look in a room and keep discovering things in that room when you're designing at that more elevated level.” -LuAnn

  • “You can get up in the morning and be ho-hum, or you can show up. I think the fun is we have an opportunity to grow.” -Lucy 

You can check out this podcast episode here:


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Mastering the Business of Interior Design: Top Podcasts for Residential Designers