Your Interior Design Business NEEDS These Interior Design Business Podcasts
Interior Design Business Podcasts - Episode 140
Today’s collection of interior design business podcasts offers you 3 bit-sized learning opportunities to help improve your business. And it’s 100% free.
We’ve got episodes podcasts from hosts LuAnn Nigara, Gail M Davis, Rebecca Plumb & Shaun Crha. Today’s podcast guests include Stacey Brown Randall, Tanya Smith-Shiflett & Kate Lester.
Time to go learn something before the weekend arrives.
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking - 1 hr
Design Perspectives - Gail M Davis - Interview with Tanya Smith-Shiflett - 23 min
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Kate Lester - 1 hr, 23 min
A Well-Designed Business - Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking - 1 hr
In today’s episode, host LuAnn Nigara chats with Stacey Brown Randall, a business referral whiz who is here to help us understand referral marketing strategies and to share her methods of generating referrals naturally—without manipulating, incentivizing, or even asking.
Stacey is the host of the Roadmap to Referrals Podcast and the multiple award-winning author of Generating Business Referrals Without Asking, as well as my co-author in A Well-Designed Business – The Power Talk Friday Experts (volume 1).
In this episode we talk about systems and strategies, the client experience, and how to find key referral moments throughout your interactions that will make you the designer your clients refer over-and-over again.
Pick It Apart
[3:40] Stacey explains her approach to getting fabulous referrals and how it’s different then what most of us were taught.
[11:56] Stacey speaks to the referral ecosystem and why having a process and a strategy works.
[18:55] Stacey and LuAnn discuss the importance of seeing things from the client’s perspective as they move from new to active to alumni.
[28:37] Stacey advises to create an expectation map to guide everyone through the client experience.
[35:00] LuAnn talks about the vortex phase of a project that is full of pain points for the client and Stacey’s role in helping to remedy that with her advice.
[43:27] Stacey talks about how following her process led one of her coaching clients to both of their largest referrals to date.
LuAnn Nigara and Stacey Brown Randall’s Ah-Ha Moments
“I want referrals to, just as much as the next person, but I don't want to feel awkward and uncomfortable, and feel like I'm off brand by trying to generate them.” – Stacey Brown Randall
“‘Natural’ doesn’t mean no work.” – LuAnn Nigara
“You have to understand what's going through the mind of your client in each of the stages as they move from new to active to alumni.” – Stacey Brown Randall
“I believe you deserve referrals. But you aren't owed them.” – Stacey Brown Randall
“Just like you can design a room, you can design a business that generates referrals.” - LuAnn Nigara
You can check out this podcast episode here:
Design Perspectives - Interview with Tanya Smith-Shiflett - 23 min
In this episode, host Gail M Davis chats with NKBA certified kitchen designer Tanya Smith-Shiflett. Tanya’s Unique Kitchens & Baths designs bespoke kitchens and baths nationwide & has built a radical following of over 90,000 Instagram followers in just 5 years.
All cabinetry is customized with lifetime warranty and approximately 10 week lead times (other brands are typically 18-21 weeks!) and is proudly manufactured in the U.S by expert millworkers along with a team of in-house designers and Tanya's COO husband/master craftsman David. In just 5 years, they have designed over 5,000 kitchens and collaborated with esteemed industry-leading interior designers such as Lauren Liess, Zoe Feldman, Light and Dwell and Storie Collective. Today, UK&B offers design under their own direction and are opening new showrooms in New York City, Nashville and Austin, Texas with existing showrooms in Great Falls VA, Washington DC, and Halethorpe MD.
You can check out this podcast episode here:
Hot Young Designers Club - A Conversation with Kate Lester - 1 hr, 23 min
How should you respond to clients when you really don’t want to do the project? How do you set boundaries in your business and train others how to respect them? Should you stop charging a flat rate and start charging by the hour?
In this episode, hosts Rebecca Plumb and Shaun Crha speak with Kate Lester of Kate Lester Interiors, to discuss:
Why Kate quit her six figure job in corporate America to become an interior designer
Working in a home office before you start paying for an office outside the home
All the things design school failed to teach her
How to teach people to respect your boundaries
Charging an hourly rate - it is the only way to go
Why you need to run a profit and loss statement at the end of every project
How Kate was able to buy and store vintage pieces
Leaning into your style and who you are
A story of how staying true to one’s process leads to better business in the long run
You can check out this podcast episode here:
