Use Podcasts to Improve Your Interior Design Business
Interior Design Business Podcasts - Episode 137
Our curated collection of interior design BUSINESS podcasts can & should help interior designers improve their own interior design business.
Today’s interior design podcasts episodes come from hosts Kate Greunke, Rebecca Ward, Josh Cooperman, Gail M Davis & LuAnn Nigara.
Today’s podcast guests include Martyn Lawrence Bullard, Monika Nessbach, Virginia Toledo and Jessica Geller
So much good stuff in today’s episodes…
The Kate Show - Kate Greunke - 6 Steps to Creating an Effective Marketing Plan for Your Home Industry Business - 27 min
Design Curious - Rebecca Ward - Personality Types Test: An Interior Designer’s Tool for Improving Clients' Interaction - 27 min
Convo by Design - Josh Cooperman - Martyn Lawrence Bullard: Legendary Human and Fabulous Designer - 47 min
Design Perspectives - Gail M Davis - Interview with Monika Nessbach - 23 min
A Well-Designed Business - LuAnn Nigara - Virginia Toledo and Jessica Geller: Tactics to Building a Thriving Interior Design Business During any Economic Climate - 1 hr 9 min
The Kate Show - 6 Steps to Creating an Effective Marketing Plan for Your Home Industry Business - 27 min
One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this:
“Can you create a marketing plan for me?”
The short of it is, yes, I spend a lot of time doing this on private consulting calls with my Vault members. The longer version of it is… Why don’t I just pull back the curtain on my easy, six-step strategy process so you can do it yourself? Even if you choose to have me do it for you, you’ll be able to come to our private calls feeling prepared and empowered rather than overwhelmed. Getting rid of the overwhelm is essential if you’re going to move anything forward in your business and become profitable.
In today’s episode, host Kate Greunke is detailing the exact steps you need to take to get your business from rudderless and feeling lost at sea to actually sailing toward your target with a compass that points true north.
If goal-setting feels confusing, obscure, or even scary, you need to hear this episode. If marketing makes you cringe because you have no idea what you’re doing and you’re overloaded with too many ideas and conflicting information, this episode will bring you clarity.
You can check out this podcast episode here:
Design Curious - Personality Types Test: An Interior Designer’s Tool for Improving Clients' Interaction - 27 min
Do you need help communicating with your interior design clients? Do you want to interact with your potential clients more effectively and close a project?
In this week’s episode, host Rebecca Ward discusses the different personality types and their impact on effective communication.
Knowing your clients' different personality types will help you better understand how they communicate. Plus, you can customize your approach to each person to get to know them better and build stronger relationships.
Join Rebecca to learn more about personality types and how understanding them impacts your interior design career or business.
Why you've got to check out today's episode:
Assess how understanding personality types can benefit your interior design projects
Find out how to understand yourself and others better by taking 4 personality tests (plus 2 bonus fun tests)
Discover 6 ways to make people like you and 5 ways to persuade them through your presentation
You can check out this podcast episode here:
Convo by Design - Martyn Lawrence Bullard: Legendary Human and Fabulous Designer - 47 min
In today’s episode, host Josh Cooperman chats with Martyn Lawrence Bullard.
We spoke at his showroom in the West Hollywood Design District and we spoke about set design, of which Martyn and I are both very fond. We talked about Tony Duquette and how the art of stagecraft allows Martyn to transcend the design with ideas and strategies for feel and emotional spaces. Use of non-traditional materials in unusual ways to create now objects. That is quintessential set decoration, masterfully employed. In this episode, Martyn and I have more time to really explore the ideas, history and experience behind his work.
You can check out this podcast episode here:
Design Perspectives - Interview with Monika Nessbach - 23 min
In today’s episode, host LuAnn Nigara chats with Monika Nessbach. Monika Nessbach is the founder and Chief Interior Designer at designbar located in Charlotte, North Carolina. Growing up close to Köln, Germany, Nessbach was exposed to modern and postmodern design, influencing her and becoming a signature part of her creative voice. She began her professional career in international business, which brought her to the states in 1999, later gaining her MBA
You can check out this podcast episode here:
A Well-Designed Business - Virginia Toledo and Jessica Geller: Tactics to Building a Thriving Interior Design Business During any Economic Climate - 1 hr 9 min
In today’s episode, host LuAnn Nigara is chatting with Virginia Toledo and Jessica Geller of Toledo Geller. Virginia & Jessica have been running their firm together for 17 years. They’ve seen ups and downs in the financial climate—and through it all, they’ve pivoted, built up their network, and come out stronger than before. Today, they’re sharing what you can do in your business to come through even the toughest of economic climates.
Pick It Apart
[3:58] Jessica and Virginia share what they’re most proud of in their business over the years.
[17:03] Jessica and Virginia discuss how they’ve always ensured they had a strong pipeline of clients.
[26:40] Jessica, Virginia, and LuAnn talk about the importance of flexibility in business.
[43:28] Jessica and Virginia share their onboarding process for their operations manager.
LuAnn Nigara, Virginia Toledo, and Jessica Geller’s Ah-Ha Moments
“If you have a business model that you are looking to scale and you have a staff, you feel responsible to keep employed and fed at the end of the day as well as your own family.” -Virginia
“It's clear in observing you all these years, that there is a bond and there is respect and admiration. You couldn't have survived all these years, you couldn't build a team of eight women behind you without it.” -LuAnn
“It shows the importance of flexibility. If we just said that we were one thing, and we followed one path, and that was it, we probably would never have made it this far.” -Jessica
You can check out this podcast episode here:
