TikTok for Interior Designers - Advice from ChatGPT
With all of the hullabaloo surrounding ChatGPT lately, I thought it would be an interesting thought experiment to see what ChatGPT “thinks” about a variety of topics critical to interior design business owners.
Last week, I posted an article about ChatGPT’s advice for interior designers about business processes and how interior designers can level up the back end of their businesses.
Today, I asked ChatGPT to give me a complete TikTok marketing strategy for interior designers…here’s what it said:
ChatGPT: Sure! Here is a complete TikTok marketing strategy for interior designers:
Create a TikTok account and establish your brand identity. Choose a username that is easy to remember and relates to your business. Use the bio section to give a brief overview of your services and link to your website.
Develop a content strategy that showcases your work and expertise. Consider creating short, attention-grabbing videos that highlight your interior design projects, as well as behind-the-scenes footage of your design process. You can also share tips and tricks for home decor, home organization, and other related topics.
Use relevant hashtags to make it easier for people to find your content. Some popular hashtags for interior design on TikTok include #interiordesign, #homedecor, #interiorstyling, and #homedesign.
Engage with your followers and other users in the interior design community. Respond to comments and messages, and consider collaborating with other interior designers or influencers on TikTok.
Utilize TikTok's "For You" page to reach a wider audience. The "For You" page features a curated selection of videos that are personalized to each user. By creating high-quality, engaging content, you can increase the chances of your videos being featured on this page.
Utilize TikTok's paid advertising options to reach a targeted audience. You can create sponsored ads that appear on users' feeds or in their "For You" page. You can also use TikTok's ad tools to target specific demographics and interests.
Consider hosting a TikTok challenge or contest to generate buzz and engagement. This can be a great way to get more people interested in your interior design business.
Overall, the key to success on TikTok is to create high-quality content that resonates with your target audience and engages them. With a little bit of effort and creativity, you can use TikTok as a powerful marketing tool for your interior design business.
Next, I asked it to go into more detail for each of the above bullet points.
First off, I asked it to give me the best practices for creating the TikTok bio section for my interior design business
ChatGPT: Certainly! Here are some best practices for creating the TikTok bio section for an interior design business:
Keep it brief: Since you only have a limited amount of space in your bio, it's important to be concise. Consider using a few short sentences to describe your business and what you do.
Use keywords: Use relevant keywords in your bio to make it easier for people to find your content. For example, you might include words like "interior design," "home decor," or "interior styling."
Include a call to action: In your bio, you should also include a call to action that tells people what you want them to do next. This could be something like "Follow us for daily interior design inspiration" or "Contact us for a free consultation."
Use emojis: Emojis can help make your bio more visually appealing and help convey your brand personality. Just be sure to use them sparingly and only use ones that are relevant to your business.
Link to your website: Use the link in your bio to direct people to your website or another relevant page. This is a great way to drive traffic and potentially generate leads for your business.
Overall, the key is to create a bio that accurately represents your business and clearly communicates the value you offer to your customers. With a well-written bio, you can effectively showcase your brand and encourage people to follow your account.
Next, I asked it to give me best practices for developing a TikTok content strategy that showcases our interior design business work and expertise. Here’s ChatGPT’s answer:
ChatGPT: Sure! Here are some best practices for developing a TikTok content strategy that showcases your interior design business work and expertise:
Showcase your portfolio: Use TikTok to give people a sneak peek of your recent projects and design work. Consider filming short, attention-grabbing videos that highlight the before-and-after transformation of a space, or give a tour of a recently completed project.
Share behind-the-scenes footage: People love getting a glimpse of what goes on behind the scenes, so consider sharing videos of your design process. This can include footage of you shopping for materials, sketching out design plans, or working with clients.
Share tips and tricks: Use TikTok to share your expertise and give people useful tips and tricks for home decor, home organization, and other related topics. Consider creating a series of short, instructional videos that teach people how to style a room, choose the right paint colors, or create a cohesive design aesthetic.
Use relevant hashtags: Use relevant hashtags to make it easier for people to find your content. Some popular hashtags for interior design on TikTok include #interiordesign, #homedecor, #interiorstyling, and #homedesign.
Engage with your followers: TikTok is all about engagement, so be sure to respond to comments and messages from your followers. You can also consider collaborating with other interior designers or influencers on the platform.
Utilize TikTok's creative tools: TikTok has a range of creative tools, such as filters, music, and special effects, that you can use to make your videos more visually appealing. Experiment with these tools to find what works best for your content.
Overall, the key is to create high-quality content that showcases your work and expertise, and that resonates with your target audience. With a well-thought-out content strategy, you can effectively use TikTok to promote your interior design business and build your brand.
Next, I asked ChatGPT to give me the top 20 hashtags for interior design business owners on TikTok.
ChatGPT: Here are the top 20 hashtags for interior design business owners on TikTok:
#interiordesign
#homedecor
#interiorstyling
#homedesign
#decorating
#interiorinspiration
#interiordecorating
#homedesigninspiration
#interiorandhome
#homerenovation
#homeinterior
#homeinspo
#homestyle
#homedecorating
#interiordesigner
#interiorlovers
#homeinteriors
#interior_design
#interiordesigninspo
#interiorstyle
Remember, it's important to use a mix of popular and specific hashtags in your content to reach a wide audience. You can also consider using location-specific hashtags or hashtags related to specific design styles or trends.
Diving deeper into the topic of TikTok hashtags for interior designers, i asked ChatGPT “should residential interior designers focus on local hashtags and local content on tiktok?” Here’s what it said:
ChatGPT: It can be beneficial for residential interior designers to focus on local hashtags and local content on TikTok, especially if their target audience is primarily located in a specific geographical area. By using local hashtags, you can reach a more targeted audience and potentially attract more local customers.
Here are some ways you can use local hashtags and local content on TikTok:
Use location-specific hashtags: Consider using hashtags related to your city, state, or region to reach a local audience. For example, if you're an interior designer in New York City, you might use hashtags like #NYCdesign or #interiordesignNYC.
Share content about local events or landmarks: If you're participating in a local event or have a project near a popular local landmark, consider sharing content about it on TikTok. This can help establish your business as a part of the local community and give people a reason to follow your account.
Collaborate with other local businesses or influencers: Consider collaborating with other local businesses or influencers on TikTok. This can help expose your business to a new audience and potentially lead to new business opportunities.
Overall, focusing on local hashtags and local content can be a great way to reach a more targeted and relevant audience on TikTok. Just be sure to mix in more general hashtags as well to reach a wider audience.
Following up on ChatGPT’s suggestion to engage with our followers & other TikTok users, I asked it who should an interior designer follow on TikTok? Here’s what it said:
Chat GPT: As an interior designer, it can be helpful to follow other interior designers, home decor influencers, and industry professionals on TikTok. Following these accounts can provide inspiration and ideas for your own content, as well as keep you up-to-date on industry trends and developments.
Here are some suggestions for accounts that interior designers may want to follow on TikTok:
Interior design firms or studios: Following other interior design firms or studios can provide inspiration for your own work and give you a sense of what others in the industry are doing.
Home decor influencers: Influencers who focus on home decor and interior design can be a great source of inspiration and ideas.
Industry professionals: Consider following industry professionals, such as architects, builders, or product manufacturers, to stay up-to-date on the latest products and trends.
Interior design magazines or websites: Many interior design magazines and websites have TikTok accounts that feature content related to interior design. Following these accounts can help you stay up-to-date on the latest industry news and trends.
Remember, it's important to curate your TikTok feed so that it's relevant to your interests and business. Follow accounts that provide value and inspiration, and don't be afraid to unfollow accounts that no longer serve a purpose.
Diving deeper on the topic of “who to follow”, I asked ChatGPT to give me specific examples of accounts that interior designers should follow on TikTok? Here’s it’s answer:
ChatGPT: Sure! Here are some specific examples of accounts that interior designers may want to follow on TikTok:
@ashleyfhsjordan: This account features home decor inspiration, DIY projects, and behind-the-scenes footage of interior design projects.
@themerrythought: This account features home decor inspiration, DIY projects, and tips for creating a cohesive design aesthetic.
@interior_designher: I think ChatGPT was just being kind with this one :)
@nashvilleinteriors: This account features interior design inspiration and behind-the-scenes footage of design projects in the Nashville area.
@archdigest: This account, run by the popular magazine of the same name, features a wide range of interior design inspiration, including celebrity homes, design trends, and product recommendations.
@houzz: This account, run by the popular home design and renovation website, features a wide range of interior design inspiration, including before-and-after transformations, design tips, and product recommendations.
Remember, it's important to follow a mix of accounts to get a well-rounded view of the interior design industry. Don't be afraid to try out new accounts and see if they provide value and inspiration for your business.
For all the interior designers who can’t/won’t hire outside help to establish their business processes, I asked ChatGPT what SaaS software can help interior designers establish and maintain their business processes? Here’s what it said:
ChatGPT: There are many software-as-a-service (SaaS) tools that can help interior designers establish and maintain their business processes. Some popular options include:
Project management software: Project management software can help you organize and track the progress of your projects, as well as communicate with clients and team members. Popular options include Asana, Trello, and Basecamp.
Financial management software: Financial management software can help you track expenses, create invoices, and manage your business finances. Popular options include QuickBooks, Xero, and FreshBooks.
Customer relationship management (CRM) software: CRM software can help you manage and track interactions with clients, including contact information, project details, and communication history. Popular options include Salesforce, HubSpot, and Zoho CRM.
Design software: There are many design software tools available that can help you create detailed design plans and 3D renderings. Popular options include SketchUp, AutoCAD, and Sweet Home 3D.
Communication and collaboration software: Communication and collaboration software can help you stay in touch with clients and team members and share documents and other project-related materials. Popular options include Slack, Microsoft Teams, and Google Workspace.
When choosing software to help you establish and maintain your business processes, it's important to consider your specific needs and budget. Research and compare different options to find the tools that best fit your business.
While helpful, ChatGPT’s answer focused more on SaaS and less on business processes. To bring it back to processes, I asked ChatGPT what are the best business process management software solutions? Here’s what it said:
ChatGPT: Business process management (BPM) software is designed to help organizations design, document, execute, monitor, and optimize business processes. Some popular BPM software solutions include:
ProcessMaker: ProcessMaker is a cloud-based BPM platform that allows you to design, automate, and optimize business processes. It offers a range of features, including workflow design, process analytics, and integration with other tools.
Appian: Appian is a comprehensive BPM platform that allows you to design, automate, and optimize business processes, as well as build custom applications. It offers a range of features, including process design, process analytics, and integration with other tools.
Bizagi: Bizagi is a BPM platform that allows you to design, automate, and optimize business processes. It offers a range of features, including process design, process analytics, and integration with other tools.
Nintex: Nintex is a BPM platform that allows you to design, automate, and optimize business processes. It offers a range of features, including process design, process analytics, and integration with other tools.
When choosing a BPM software solution, it's important to consider your specific business needs and budget. Research and compare different options to find the software that best fits your needs.
For all the designers who don’t know what BPM software is, I asked ChatGPT to explain in more detail:
ChatGPT: Business process management (BPM) software is a type of software that helps organizations design, document, execute, monitor, and optimize business processes. BPM software is typically used to automate repetitive or complex processes, such as invoicing, payroll, and customer service, and to improve efficiency and productivity.
BPM software typically includes tools for process design, process execution, process monitoring, and process optimization. It may also include features such as workflow design, process analytics, and integration with other tools.
BPM software can be used in a variety of industries and is particularly useful for organizations that have complex or heavily regulated processes. It can help organizations streamline their operations, improve efficiency, and reduce errors.
What if a designer doesn’t have any documented processes…and isn’t ready to manage them? How do we go about creating our interior design business processes? I asked ChatGPT what is business process design software, how is it used and which are the best options for interior designers? Here’s what it said:
ChatGPT: Business process design software is a type of software that helps organizations design and model business processes. It is typically used to map out the steps involved in a process, identify bottlenecks and inefficiencies, and create more efficient and effective processes.
Business process design software may include features such as flowcharting tools, process simulation, and collaboration tools. It is often used in conjunction with other types of BPM software, such as process execution and process monitoring software.
Some popular options for business process design software include Visio, Lucidchart, and Creately. These tools offer a range of features for creating process flowcharts and diagrams, including pre-designed templates, shape libraries, and collaboration tools.
Interior designers can use business process design software to create visual representations of their workflows and processes, such as the process for taking on a new client or the process for completing a design project. This can help them identify inefficiencies and areas for improvement, as well as communicate their processes to clients and team members.
Once again, I asked for more details. Here’s what it said:
ChatGPT: Certainly! Here are some more details about business process design software and how it can be used by interior designers:
Business process design software allows users to create visual representations of business processes, such as flowcharts, diagrams, and swimlane diagrams. These visualizations can help organizations understand the steps involved in a process, identify bottlenecks and inefficiencies, and create more efficient and effective processes.
Business process design software often includes a range of tools and features, such as flowcharting tools, process simulation, and collaboration tools. Flowcharting tools allow users to create flowcharts and diagrams using pre-designed templates and shape libraries. Process simulation tools allow users to test and evaluate different process designs to identify the most efficient and effective options. Collaboration tools allow users to work with team members and stakeholders to design and refine processes.
Interior designers can use business process design software to create visual representations of their workflows and processes, such as the process for taking on a new client or the process for completing a design project. This can help them understand the steps involved in these processes, identify inefficiencies and areas for improvement, and communicate their processes to clients and team members.
Some popular options for business process design software include Visio, Lucidchart, and Creately. These tools offer a range of features for creating process flowcharts and diagrams, including pre-designed templates, shape libraries, and collaboration tools. When choosing business process design software, it's important to consider your specific needs and budget, and to research and compare different options to find the software that best fits your business.
Finally, I asked ChatGPT if there are businesses that can help interior designers create new business processes using business process design software? Here’s what it said:
ChatGPT: Yes, there are businesses that can help interior designers create new business processes with business process design software. These businesses, often called business consulting firms or management consulting firms, offer a range of services to help organizations design and implement business processes.
Business consulting firms can help interior designers in a number of ways, such as:
Assessing current processes: A business consulting firm can help you assess your current business processes to identify inefficiencies and areas for improvement.
Designing new processes: A business consulting firm can help you design new business processes using business process design software. This might include creating flowcharts and diagrams to visualize the steps involved in a process, and using process simulation tools to test and evaluate different designs.
Implementing new processes: A business consulting firm can help you implement the new business processes, including training your team on the new processes and providing ongoing support.
Monitoring and optimizing processes: A business consulting firm can help you monitor the performance of your new business processes and identify areas for optimization.
If you're interested in working with a business consulting firm to create new business processes using business process design software, you can search online or ask for recommendations from other interior designers or business professionals. It's a good idea to research and compare different firms to find one that aligns with your needs and budget.
What do you think?
Did ChatGPT answer all your questions about creating & managing business processes in your interior design business?
What questions did I miss?
What do you need to know about business processes for interior designers?
How can we make this process of creating & managing business processes simpler, more effective, easier?
If you want to discuss business processes for interior designers, please reach out to us on Linkedin, Instagram, Facebook or TikTok.