Interior Design Business Podcasts for October 31, 2022
As the co-owner of Robb and Company AND a podcast superfan , it makes sense that I listen to a lot of interior design business podcasts.
Whether it’s marketing experts who help designers get more clients, business gurus who help us scale our businesses or veteran interior designers sharing their lessons with us all, I can always learn something that will help our Toronto-based residential interior design biz.
Here are the podcast episodes that I am listening to on October 31, 2022.
The LC & Kel Podcast - Laura Collins and Kelly Lynn Armstrong
Designed for the Creative Mind - Michelle Lynne
Designed by Wingnut Social - Darla Powell
The Affluent Creative - Melissa Galt
Business of Home Podcast - Dennis Scully
Design Curious - Rebecca Ward
The LC & Kel Podcast - Catching up with old pal Tiffany Leigh - 1 hr, 17 min
LC & Kel sit down with Tiffany Piotrowski of Tiffany Leigh Design and learn all about her early days in the business, climbing the ladder in the industry and getting to where she is now by opening her eponymous firm.
You can check out this podcast episode here:
Designed for the Creative Mind - How a Podcast Can Help Grow Your Interior Design Business with Haili Murch - 35 min
Michelle’s guest not only helped her launch this podcast, but she and her team also keeps it running week after week. Haili Murch is a podcast strategist specializing in launching and managing podcasts.
In this episode, Haili shares how to know when you’re ready to start a podcast, some of the first steps you’ll need to do, and ways you can stand out in the podcast world. Although interior design is a visual industry, having a podcast can help you with brand recognition, extending your reach, and growing your business.
You can check out this podcast episode here:
Designed by Wingnut Social - How to Schedule Reels and Posts on Instagram - 7 min
Social media manager Lilah Monahan & SEO manager Gavin Doran discuss how to schedule reels and posts on Instagram.
Did you know that Instagram has a new in-app feature that will allow you to schedule your reels and other posts. This is a great development, but is it the best option for you and your business? Listen to this mini-news sesh and find out!
Key Takeaways
Instagram is releasing an in-app scheduling feature! Scheduling your content is extremely important if you’re aiming to grow your business through Instagram. It allows you to save time by batching your content - you can upload your photo, add a caption and tags, and then schedule all your posts out. It will be a very simple feature, including just the date and time of scheduling, just like scheduling an email.
Despite this update, there are still many 3rd-party options for scheduling content on Instagram that offer more in-depth features (Hootsuite, HubSpot, and Later are other platforms that offer post scheduling). The benefit to using the Instagram scheduler is that it’s directly in app - it will be best for scheduling reels, especially if you want to add audio or music. However, unlike the 3rd-party platforms, Instagram currently will not offer competitor reports, hashtag analysis, best posting times, and other helpful tools.
What if I have multiple people logged into one Instagram account? Lilah suspects that not everyone will be able to see the scheduled posts, and that it will be specific to your phone. So if you are in a situation where you have someone approving posts to go out, this likely won’t be the best solution for you at this time.
You can check out this podcast episode here:
The Affluent Creative - How To Define & Identify Your Ideal Hot & Buying Client - 51 min
When host Melissa Galt first started her design business, she found myself in a client trap. 80% of my revenue was coming from 20% of my clients, but 80% of my clients were delivering just 20% of my revenue. When it came to choosing clients for the first five years of my business, Melissa was not selective and I was not discerning. She didn't even know about an ideal client. But once Melissa made this discovery and started to focus on the 20% of her ideal clients, her workload dropped significantly. Melissa cut loose all the lovely people that were clients, but were too small or required too much hand-holding.
Building upon her own experience, Melissa has developed a series of shortcuts to help get the rest of us on the path to becoming more selective and discerning with our own clients.
Marketing to your ideal client means you're able to rise head and shoulders above the competition, you're able to be seen, heard, and valued beyond the crowd. Melissa wants us to assess and evaluate who our best fits are, instead of taking whoever shows up.
To do that, we need to start conversing with your clients and creating key points of connection with them. In today’s episode, Melissa will walk you through her shortcuts for identifying and connecting with your ideal client. Creating these connections will lead to lasting client relationships that will make our businesses thrive without burning us out.
Key Takeaways
Why we need to identify our ideal client
What are the four key types of client intel that we need to know
How to turn points of connection into points of profit
You can check out this podcast episode here:
Business of Home Podcast - What happened at High Point Market? - 44 min
Twice a year, thousands of designers and retail buyers descend on a small town in North Carolina for High Point Market. A trade show, a conference, a networking event, and at night a party — High Point is the home industry’s South by Southwest.
The fall edition just wrapped, and to recap the event, this week on the podcast Business of Home’s editor-in-chief Kaitlin Petersen and retail columnist Warren Shoulberg join host Dennis Scully on the show. They discuss their Market highlights, why the supply chain crisis isn’t a hot topic anymore, and how the industry is reacting to the possibility of a recession.
You can check out this podcast episode here:
Design Curious - The Art of Marrying Your Passion & Talent for Interior Design To Sell to a Niche Market With Confidence with Liz Toombs - 31 min
Are you a generalist interior designer who takes on anyone and everyone as a client?
Do you get distracted by the latest interior design trends you tend to bounce around a lot?
Is it always a matter of taking any job opportunity you can get, even if it isn't sustainable?
The problem with being a generalist is you don’t honor what you’re good at. You often get distracted instead of focusing on what you do best. It’s okay to an extent to serve everybody only if you want to experience certain clients or certain projects to find out if it’s something you really want to get into or not. But after you weed them out, what do you do next?
Join host Rebecca Ward in this week’s episode as she discusses with Liz Toombs how she got into a unique niche based on her college experience, and share how she uses her niche to market and connect with people all over the country.
Takeaways
Find out why being a specialist works way better in any business compared to being a generalist
Learn how to start a business during a recession or a pandemic without investors or loans
Get valuable tips you can use if you are starting out on your own, with a small business, or just getting into the interior design career
You can check out this podcast episode here: