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Interior Design Business Podcasts - Episode 33

Interior Design Business Podcasts Episode 33 - December 2, 2022

3 great interior design business podcasts for you this Friday morning. Happy listening :)

  • The Chairish Podcast - Michael Boodro - On His Career, Podcasting and Everything In Between - 55 min

  • A Well-Designed Business - LuAnn Nigara - Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience - 1 hr 5 min

  • Inside Design with Kandrac & Kole - Joann Kandrac & Kelly Kole - Guest Molly Schoneveld, The Storied Group PR - 29 min


The Chairish Podcast - Michael Boodro On His Career, Podcasting and Everything In Between - 55 min

To celebrate the 75th episode of The Chairish Podcast, Chairish’s co-founder and president Anna Brockway sat down with podcast host Michael Boodro to discuss how he got his start and how he became one of the design world's most successful and beloved editors.

In this exclusive interview, Michael takes us back to his beginnings in the publishing world, what it was really like as editor-in-chief of Elle Decor, how he worked alongside powerhouse names like Anna Wintour and Martha Stewart and how he landed in the world of podcasting. Tune in to hear the surprising lessons he's carried through the years and what he's learned along the way.

You can check out this podcast episode here:


A Well-Designed Business - Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience - 1 hr 5 min

Today is a Flashback Friday episode, where host LuAnn Nigara revisits some of the most popular shows from her archives.

In today’s show, we flash back to episode 433 with celebrity designer Nate Berkus. During his chat with LuAnn, Nate describes how his love of organic, rich, earth-tones is incorporated in the color palette he designed for this collection. Nate’s travels have been the inspiration for this collection. Each of his exclusive fabrics possesses a global point of view and the fabric collection, as a whole, represents his distinctly individual perspective, which blends history, architecture, and artwork from all around the world. Listen in to find out about Nate’s approach to his business, his perspective on color and design, and how he came to work with Oprah.

Highlights:

  • Nate talks about his new venture, in collaboration with Kravet Inc, which launched in June 2019.

  • Nate explains what inspired him to start his own interior design firm at the age of twenty-four.

  • Nate talks about what he set out to do when he first started out on his own.

  • The impact that social media has had on the interior design industry.

  • Running his business like a Fortune 500 company with systems, procedures and cross checks.

  • Nate explains why creating an exceptional client experience has always been as important to him as the creativity their team produces.

  • Why you can’t separate who you are professionally from who you are personally.

  • The importance of being honest and transparent- and owning your mistakes. Always remember that you can’t change your reputation. It follows you wherever you go.

  • Nate talks about his creative director, Lauren Buxbaum Gordon, the team she leads, the way that they support one another and their process for managing interior design projects. Nate explains why he decided not to close his design firm in 2006.

  • The magical way that Nate got to meet and work with Oprah. Even when faced with a one of a kind opportunity, Nate made decisions based on sound business principles, exemplifying true professional leadership as an interior design firm owner.

  • The moment when Oprah told America to remember Nate’s name.

  • Nate personal work ethic is to work as hard or harder than anyone he collaborates with. He feels it shows respect and creates an environment for more collaboration.

  • His dear friend, former Co-President of Oprah Winfrey Network and President of Harp Productions, Sheri Salata, married Nick and Jeremiah Brent. Nate discusses how he and Jeremiah work together on interior design projects and how important it is when you are in business with your spouse to respect each other’s opinions.

  • Nate gives his best advice for growing a profitable design firm.

You can check out this podcast episode here:


Inside Design with Kandrac & Kole - Guest Molly Schoneveld, The Storied Group PR - 29 min

In today’s episode, hosts Joann Kandrac & Kelly Kole are joined by PR expert Molly Schoneveld. Molly has extensive experience working with companies to grow their publicity. During this episode, she talks to us about the importance of social media while also having a secondary platform that you own, such as a blog, podcast, or YouTube channel. Molly tells us about her predictions for 2023 and where publicity is heading. She then discusses the importance of having a handle on your finances and how to put your mindset above everything else. Tune in today for some excellent tips on growing your audience!

HIGHLIGHTS

  • [4:20] Molly tells us about her blog and how that has led her to where she is today.

  • [7:11] What does Molly mean by social media being like a magazine vs. a sole means for your business?

  • [10:43] Molly’s predictions for 2023.

  • [13:51] Where is the best place for designers to show their work?

  • [16:30] How do businesses decide whether to hire someone to do their social media or not?

  • [18:48] What does it mean to put your mindset over everything?

  • [22:46] Molly shares her thoughts on how a business should handle its finances.

KEY TAKEAWAYS:

  • Social media should not be your entire strategy for increasing business or advertising since social platforms are out of your control. Email newsletters, podcasts, and blogs are excellent tools since you own them.

  • Keywords on Pinterest and getting featured on other tastemakers' blogs are a great way to get your name out there and your products seen by more people.

  • Some small business owners want to ignore finances, but the wiser you are about what's coming in and going out every month will save you. You won't get blindsided if an emergency arises.

You can check out this podcast episode here:


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