Interior Design Business Podcasts - Episode 27
Interior Design Business Podcasts November 24, 2022 - Episode 27
Today’s selection of interior design business podcasts offer a ton of intriguing ideas. And they’re short episodes too. I listened to all 4 while doing my cardio workout this morning.
Full disclosure: I listened to the podcasts at 1.2x normal speed…I didn’t do 80 minutes of cardio :)
Here are today’s top interior design podcasts:
Designer’s Oasis - Kate Bendewald - How to Raise your Rates without the “ick” - 26 min
The Design You Podcast - Tobi Fairley - The Loving Principles - 12 min
Resilient by Design - Rebecca Hay - Candid Corner: How to get clients to trust you - 27 min
Designer Discussions - Mirjam Lippuner, Maria Martin & Jason Lockhart - Curating your client - 16 min
Designer’s Oasis - How to Raise your Rates without the “ick” - 26 min
Want to raise your design rates? Your costs have increased and it’s time you raise your rates to match this. It’s tempting to put our emotions into these decisions but today is all about sharing how to make this a little easier!
Host Kate Bendewald wants designers to own our experience and the value that we bring to your clients and projects. Remember…if you feel you’re worth what your charging, so will your clients!
In this episode Kate discusses…
How to raise your rates and fees with ease.
How to deliver the message that your rates will be changing.
How to feel your worth what you’re charging so your clients do as well.
Highlights
[05:13] I share about how you could gradually increase existing clients as you increase your rates to newer clients coming in. Remember: not all clients have to be at the same rate.
[08:35] Don’t be afraid to lose some clients. I share how raising your rates may lead to some loss of clients but this makes room for new clients.
[09:45] I share how you can explain your rate increase to clients and discussion points you may want to have.
[12:00] I share about using a fee ladder structure and how you can share this with your clients as well as timelines to share with clients.
You can check out this podcast episode here:
The Design You Podcast - The Loving Principles - 12 min
As we head into the holiday season, many of us are figuring out how to return to seeing our families for the first time in two years. This last year has been bumpy and uncomfortable for a lot of people as we’ve been navigating a “return to normal” that doesn’t really exist. There is a lot of uncertainty, and host Tobi Fairley wanted to address that in the podcast this week.
Lots of people are looking for a roadmap, and Tobi thinks that the only roadmap we ever really need is a roadmap of love. That’s why she’s sharing a framework she uses in her business called The Loving Principles. This framework allows Tobi & her team to see how loving we can be to ourselves and others as they build our business.
One of the beautiful things about The Loving Principles is that you can evaluate how you are seeing them in your life at any time, and keep them in mind all year long.
Highlights
What each of the six Loving Principles are.
How to practice each principle.
Questions to yourself about each principle and about being loving in general.
How to be more loving to yourself.
Why I want you to have this in your toolbox.
You can check out this podcast episode here:
Resilient by Design - Candid Corner: How to get clients to trust you - 27 min
In this episode, host Rebecca Hay takes us inside her community of designers as she shares another episode of Candid Corner. In this episode, Rebecca answers community questions from inside her Designer Meet-up Facebook group and tackles topics like getting your clients to trust your design choices and how to deal with a client who tries to negotiate your fees.
You can check out this podcast episode here:
Designer Discussions - Curating your client - 16 min
In today’s episode, hosts Mirjam Lippuner, Maria Martin & Jason Lockhart discuss curating your clients.
So, what does “curating your clients” mean? In the simplest sense, curating your clients means that you could/should tailor your business around the type of client you want vs the type of interior design service you offer.
For example, an affluent client with a family home, beachfront property & a winter/ski property provides three very different design opportunities. If you focus exclusively on renovating residential/family homes, you may be leaving money on the table. And what happens if they decide to build a new home?
Focusing on your ideal client avatar & being obsessed with servicing that avatar opens up a world of design possibilities.
You can check out this podcast episode here: