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This Is The Perfect Time to Renovate Your Interior Design Business

The BEST Residential Interior Design Podcasts - Episode 248

As luxury service providers, residential interior designers are seeing the end result of today’s economic concern/fear/panic/dread being reflected in our businesses. Whether it’s higher interest rates or fear of a recession, homeowners are pulling back on home renovations.

Sure, ultra-rich clients - Sylvester Stallone - are renovating their mansions with their ultra-rich designers - Martyn Bullard - but for the rest of us - Robb & Company…something hinky is going on.

Which makes this the perfect time to take a good hard look at our businesses and look for ways to level up what we’re offering to our clients AND make our businesses more resilient & profitable.

Fortunately for us all, we’ve got TWELVE high-quality interior design business podcasts episodes today from hosts Terri Taylor, Karyn McRae and Helen Lynch, Kate Greunke, Darla Powell, LuAnn Nigara, Nikki Rausch, Melissa Galt, Rick Campos, Laura Thornton, Dennis Scully, Michelle Lynne and Rebecca Ward.

Today’s podcast guests include Abigail Wideman, Whitney Schanie, Heather Vercellino, Elizabeth “Ellie” Lord-Levitt and David Netto.

If you’re looking to make your interior design business even better than it is today, I guarantee that you will

  • Interior Design Business - Terri Taylor - Losing Control - 27 min

  • Two Gins In : A Designer's Perspective - Karyn McRae and Helen Lynch - The Power of Collaboration - 24 min

  • The Kate Show - Kate Greunke - How to Create a Multi-Six Figure Window Treatment Business as Your Second Career - 39 min

  • Designed by Wingnut Social - Darla Powell - Mini News : How Buying Fake Followers Damages Your Instagram Account - 7 min

  • Window Treatments for Profit - LuAnn Nigara - What Would Lu Do?: Create a Trade Partner Kit to Build Relationships With Interior Designers - 25 min

  • Sales Maven - Nikki Rausch - How To Put People At Ease Quickly: Mastering Excellence - 34 min

  • The Affluent Creative - Melissa Galt - Who Your Brand Needs To Be For Affluent Clients, Part 1 - 39 min

  • Design Biz Survival Guide - Rick Campos - Heather Vercellino: Going ALL IN on the Business of Design - 47 min

  • The Business of Beautiful Spaces - Laura Thornton - Let's Talk About Getting Comfortable with Construction Knowledge in your Design Business - 42 min

  • Business of Home Podcast - Dennis Scully - Decorating may be dying, but David Netto is thriving - 1 hr, 10 min

  • Designed for the Creative Mind - Michelle Lynne - The Importance Of Client Education - 33 min

  • Design Curious - Rebecca Ward - Want to Create Mindful Spaces? Learn First the Psychology of Design & Environmental Psychology - 18 min


Interior Design Business - Terri Taylor - Losing Control - 27 min

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In this episode, host Terri Taylor talks about interior designers losing control of their jobs to their clients AND what you can do to ensure this never, ever, ever happens to you.

Topics covered in this episode include:

  • Why you need to communicate your process with your clients

  • The hallmark of a successful designer 

  • How to avoid losing control of a design job


Two Gins In : A Designer's Perspective - Karyn McRae and Helen Lynch - The Power of Collaboration - 24 min

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In this episode, hosts Helen and Karen dive into the dynamic world of interior design and construction, emphasizing the importance of collaboration among various professionals in the industry. They discuss how teamwork between architects, contractors, interior and building designers, and clients can transform a vision into a stunning reality.


The Kate Show - Kate Greunke - How to Create a Multi-Six Figure Window Treatment Business as Your Second Career - 39 min

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Ever thought about expanding what you do as an interior design? Today’s episode is made just for you.


Designed by Wingnut Social - Darla Powell - Mini News : How Buying Fake Followers Damages Your Instagram Account - 7 min

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Have you ever bought fake followers to make your interior design Instagram look more legit? Are you considering buying fake followers?

In today’s episode, Wingnut Social’s Assistant Director, Abigail Wideman, and Social Media Manager, Whitney Schanie, are here to shed some light on the consequences of buying followers.


Window Treatments for Profit - LuAnn Nigara - What Would Lu Do?: Create a Trade Partner Kit to Build Relationships With Interior Designers - 25 min

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In today’s episode, host LuAnn Nigara is diving into how window treatment pros can initiate industry partnerships with interior designers through an industry partner kit. Much like a media kit, this is a great way to present your brand so that you can capture the attention of your ideal partners and elevate your client experience. We’re walking through what to include, how to deliver, and of course, why it’s important to be ready with systems and processes in place when the phone starts ringing

This exact same strategy can & should be used by interior designers to initiate & sustain relationships with trades, contractors, suppliers, builders, real estate agents and, of course, window treatment companies. Like it does with kids, it takes a village to build an awesome interior design business.


Sales Maven - Nikki Rausch - How To Put People At Ease Quickly: Mastering Excellence - 34 min

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Connections are what help your business thrive. If you want to make the most of your connections, it’s best to show up in service to those you plan on connecting with. How can you build relationships and develop rapport to put people at ease?

Our very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations.


The Affluent Creative - Melissa Galt - Who Your Brand Needs To Be For Affluent Clients, Part 1 - 39 min

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In today’s episode, host Melissa Galt dives deep into how your personal brand - how you look, sound, present, etc impacts your success with your ideal clients. If your business is struggling to land those ideal clients, you may want to dive deeper into this podcast episode.


Design Biz Survival Guide - Rick Campos - Heather Vercellino: Going ALL IN on the Business of Design - 47 min

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In today’s episode, host Rick Campos welcomes Heather Vercellino, owner and principal designer of Verce Design based in Troy, Michigan. Rhey discuss Heather’s “all-in” approach to overcoming obstacles and pursuing her passion. As a mom of three, Heather understands the need for boundaries and shares how she has developed a business model that allows her to be her best self for her clients and her family. Heather also shares her perspective on business coaching and the positive impact it had on her self-confidence and the growth of her design business.

From investing in coaching to building supportive communities, Heather believes in the power of collective growth. She shares her secret sauce for surviving in the design industry – finding inspiration in interior design, nurturing personal relationships, and forming strong friendships within the industry. She also sheds light on her experience with IDS, a platform that offers education and a welcoming community.


The Business of Beautiful Spaces - Laura Thornton - Let's Talk About Getting Comfortable with Construction Knowledge in your Design Business - 42 min

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In today’s episode, host Laura Thornton chats with Elizabeth “Ellie” Lord-Levitt. Ellie has 19 years of experience in residential design and remodeling, and her education in construction, she designs spaces that are not only functional and aesthetically beautiful, but also advises on maximizing the value of a client’s property by advising on construction costs and value engineering alternatives.


Business of Home Podcast - Dennis Scully - Decorating may be dying, but David Netto is thriving - 1 hr, 10 min

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The last time interior designer David Netto was on the Business of Home Podcast, he spoke about the changing state of design media, and the importance of books. Now he’s got a book of his own to discuss, a monograph covering twenty projects from the full scope of a celebrated career. 

On this episode of the show, he chats with host Dennis Scully about why it’s better to have no projects at all than too many, ignoring the beige-ification of the contemporary aesthetic, and why the young designers at his firm give him hope for the future.


Designed for the Creative Mind - Michelle Lynne - The Importance Of Client Education - 33 min

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In this episode, host Michelle Lynne dives into the heart of client education, specifically in the context of project financials and client sourcing. We've all seen those design forums filled with pricing struggles and client shopping stories. Today, let's break down the myth and find a solution.


Design Curious - Rebecca Ward - Want to Create Mindful Spaces? Learn First the Psychology of Design & Environmental Psychology - 18 min

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In today's episode, host Rebecca Ward talks about the psychology of design and environmental psychology, and its profound impact on interior design. As Rebecca unravels Maslow's hierarchy of needs, she explores how shelter is a fundamental need that transcends into homes that foster safety, love, self-esteem, and self-actualization.


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