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Interior Design Business Unplugged: Podcasts to Tune Into

The BEST Interior Design Business Podcasts - Episode 230

In today’s installment of interior design business podcasts, we’ve got seven fantastic episodes from hosts Kimberley Seldon, Marc Müskens, Desi Creswell, Darla Powell, Kaitlin Petersen, Michael Boodro and Josh Cooperman.

Today’s podcast guests include Ericka Saurit, David Neagle, Amy Kartheiser, Cindy Simes, Jonas Everets, Leah Beth Fishman and Nicole Fornia.

If you’re new to the Interior DesignHer podcast collection, I can guarantee that you will find something in today’s episodes that will help your interior design firm become even more successful than it already is :)

Today’s Interior Design Podcast Episodes:

  • Business of Design - Kimberley Seldon - Are You Making Your Clients Work with Kimberley Seldon - 24 min

  • Beyond Interior Design - Marc Müskens - Get Your Story Straight And Shine Online - with Ericka Saurit - 57 min

  • The Interior Design Business CEO - Desi Creswell - Faulty Assumptions - 14 min

  • Designed by Wingnut Social - Darla Powell - Triple Your Income by Changing Your Mindset - 38 min

  • Trade Tales - Kaitlin Petersen - How philanthropy transformed Amy Kartheiser’s firm - 56 min

  • The Chairish Podcast - Michael Boodro - What Do Artisans Wish Designers Knew? - 43 min

  • Convo By Design - Josh Cooperman - Design is to Be Enjoyed, Savored and Celebrated. It’s A Family Affair and They Do it Right | Nicole Forina - 1 hr, 1 min


Business of Design - Kimberley Seldon - Are You Making Your Clients Work with Kimberley Seldon - 24 min

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If you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says host Kimberley Seldon. And by the way, she has a lot of opinions in this episode.

In this episode we learn:

  • watch where you put the monkey

  • even if a request sounds simple, avoid asking your clients to work for you

  • anticipate future project needs and you’ll look like a rock star


Beyond Interior Design - Marc Müskens - Get Your Story Straight And Shine Online - with Ericka Saurit - 57 min

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Get ready for another engaging podcast conversation. This time with Erica Saurit, a seasoned marketing pro in the interior design industry. Together, we'll uncover the secrets of creating a compelling brand message and telling genuine stories for your interior design business. You won't want to miss it!

Here are the top 10 benefits of tuning in:

  1. Clarity of Message: Gain a clear understanding of the importance of crafting a compelling and concise brand message for your interior design business.

  2. Authentic Brand Story: Learn how to identify your authentic brand story by focusing on why you started your business and why you're passionate about it.

  3. Human Emotions: Discover the five core human emotions that drive emotional resonance with your brand.

  4. Experiential Touch Points: Understand the significance of creating consistent experiential touch points throughout your brand's interaction.

  5. Effective Marketing: Discover how effective marketing doesn't have to be complex.

  6. Quality Over Quantity: Learn to prioritize quality over quantity in your portfolio, messaging, and brand storytelling.

  7. Avoiding Style Pitfalls: Understand the potential pitfalls of building your brand solely on a particular style.

  8. Brand Clarity: Recognize the importance of having a clear and authentic brand message that speaks directly to your clients' needs and values.

  9. Consistency: Emphasize the consistency of your brand messaging across all touch points and channels.

  10. Brand Audit Template: Access a free brand audit template to help you evaluate and align your brand message, making it more effective and appealing to your audience.

By taking a page from Erica's E3 Marketing Framework, you'll be better equipped to connect with your audience, refine your messaging, and make a genuine impact on your clients. Your journey towards brand clarity and unparalleled success begins right here.


The Interior Design Business CEO - Desi Creswell - Faulty Assumptions - 14 min

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Are you aware of the assumptions you’re currently holding onto about your business, clients, and goals? Our assumptions are not the same as universal truths, even though they might feel like it. What if the only thing holding you back from running your business in the way you want is just a faulty assumption?

Discover what faulty assumptions are and how to spot them in your life and business. Hear how your assumptions are a reflection of your belief, why you have the power to challenge your automatic assumptions, and how to begin dismantling the assumptions that aren’t serving you, your clients, or your goals.

What You’ll Discover from this Episode:

  • What faulty assumptions are and how to spot them.

  • Why our assumptions feel true.

  • How making faulty assumptions creates challenges in our businesses.

  • Why it’s worth considering that your assumptions might be wrong.

  • How to begin poking holes in the assumptions that aren’t serving you.


Designed by Wingnut Social - Darla Powell - Triple Your Income by Changing Your Mindset - 38 min

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Have you heard of a working-class mindset, and did you know this could be the thing holding you back from growing your business? Today’s guest, David Neagle changed his life and tripled his income all by starting with a mindset change. We discuss common blind spots that trap entrepreneurs in their own businesses, regaining work-life balance, and much more. Stay tuned!

David Neagle is a speaker, best-selling author, founder of the multimillion-dollar global consulting company Life Is Now, Inc, and host of the Business Daily News ranked podcast - The Successful Mind. Being in the personal and professional development industry for more than 20 years, David has helped tens of thousands of students from across the globe gain confidence and find the right mindset needed to increase their revenue, turning their endeavors into seven- and eight-figure ventures.


Trade Tales - Kaitlin Petersen - How philanthropy transformed Amy Kartheiser’s firm - 56 min

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When Amy Kartheiser launched a charity project several years ago, her goal was to process pain and foster connection through design. As the initiative unfolded, she watched that objective quickly transform into something much bigger, becoming an essential piece of her business and bringing a new sense of meaning to the firm’s work along the way.


The Chairish Podcast - Michael Boodro - What Do Artisans Wish Designers Knew? - 43 min

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One of the surest ways to add distinction and visual richness to any interior is to collaborate with artisans. Decorative painting, gilding, verre eglomisé, cast plaster, carvings and wood inlays are only a few of the many techniques that can personalize and glamorize projects.

How can you work with artisans to expand your vision? And how do you find the talents to execute your design ideas? Three skilled artisans—Cindy Simes, Jonas Everets, and Leah Beth Fishman—weigh in on what artisans bring to the table, how they are organizing to make it easier to find and collaborate with them, how they encourage the next generation of talents, and what they wish every designer knew.


Convo By Design - Josh Cooperman - Design is to Be Enjoyed, Savored and Celebrated. It’s A Family Affair and They Do it Right | Nicole Forina - 1 hr, 1 min

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In today’s epsiode, host Josh Cooperman is heading to New Jersey to speak with Nicole Fornia of Nicole Forina Home. Her honest and fully exposed approach to her design business is as unique as her work.

While Convo By Design has changed a lot over the past 10 years, some things remain the same as the day I started this show. I want to introduce you to amazing creatives in interior/ exterior design and architecture. I love this business and I love what they do. Nicole Forina Home is a family run business. Her husband, Mike, with his ME degree (he’s a mechanical engineer) worked in civil engineering as well as teaching upper level high school math, is able to project manage as well as offer a very unique skillset to the design firm. This was a fun chat and I hope you enjoy it. You’ll hear it, right after this.


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