Unlocking Your Interior Design Business Success with Podcasts
Interior Design Business Podcasts - Episode 221
Today’s collection of the world’s best interior design business podcasts consists of ten episodes from hosts Kimberley Seldon, Rachel Larraine Crawford, Josh Cooperman, Kylie Tyrell, Marc Müskens, Desi Creswell, Darla Powell, Gail Doby and Erin Weir, LuAnn Nigara and Kaitlin Petersen.
Today’s podcast guests include Nicole Gibbons, Maureen Calamia, Hans Skillrud, Kate Norton, Madeleine MacRae, Leslie Murchie Cascino, William Cox, Billie Thorne and James Culpepper.
So much good advice for leveling up your interior design business.
Business of Design - Kimberley Seldon - Brand Extensions with Nicole Gibbons - 21 min
The Holistic Interior Design Business Podcast - Rachel Larraine Crawford - ASID Career Day Recap: Top Questions & Insights for Interior Design Students - 19 min
Convo By Design - Josh Cooperman - The Showroom featuring C+TC Design Studio - 59 min
Interiors Insider - Kylie Tyrell - Don't stop marketing when you are busy! - 10 min
Beyond Interior Design - Marc Müskens - Pretty Rooms vs. Authentic Spaces - with Maureen Calamia - 1 hr
The Interior Design Business CEO - Desi Creswell - Playing the Long Game - 27 min
Designed by Wingnut Social - Darla Powell - Building Your Business Website and the Consequences of Collecting Data - 36 min
Creative Genius Podcast - Gail Doby and Erin Weir - Selling Solutions (Kate Norton) - 57 min
Window Treatments for Profit - LuAnn Nigara - C-Suite Talks with Madeleine MacRae: The Power of Finding Your Voice - 21 min
Trade Tales - Kaitlin Petersen - How Leslie Murchie Cascino defines success on her own terms - 43 min
Business of Design - Kimberley Seldon - Brand Extensions with Nicole Gibbons - 21 min
If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success.
In this episode we learn:
decide what kind of business you’re want to build and test the desirability of prototypes
decide how much capital you need, if you plan to scale the business
identify your business' unique competitive advantage
how licensing works
The Holistic Interior Design Business Podcast - Rachel Larraine Crawford - ASID Career Day Recap: Top Questions & Insights for Interior Design Students - 19 min
I recently had the opportunity to participate in ASID Career Day, where interior design students from all over San Diego County gathered to ask questions as they prepare to build their careers in the industry. I enjoyed meeting all of these up-and-coming designers and sharing with them what I’ve learned.
In this episode, I’m answering the top questions these students asked me because I think they can help anyone who is beginning their journey with interior design. So if you’re just launching your career, these insights are for you!
Convo By Design - Josh Cooperman - The Showroom featuring C+TC Design Studio - 59 min
In this episode, host Josh Cooperman features a return of The Showroom, a conversation series with amazing design talent from across the US and around the world.
In this episode of The Showroom, you are going to hear from C+TC Design Studio heads; William Cox, Billie Thorne and James Culpepper. If not familiar with them you should be and you will be over the course of the next hour. Their work is exceptional and you are going to hear a master-class in hospitality design. Billie, Jim and Bill are a rare combination of artisan creativity, craftsman skill and as a team, they posses this ability to create spaces that cater to feeling, emotion and giving guests a feeling of home while they are away.
Interiors Insider - Kylie Tyrell - Don't stop marketing when you are busy! - 10 min
Beyond Interior Design - Marc Müskens - Pretty Rooms vs. Authentic Spaces - with Maureen Calamia - 1 hr
In this episode, host Marc Müskens and Maureen Calamia, Feng Shui share a discussion on how designers can observe and work with the often unconscious connection between client's homes and their lives, through using metaphor.
Maureen will share examples of metaphor that she has have experienced and we will discuss some ways for you to go beyond the visible. To tap into the invisible patterns that may be showing through.
Top 10 highlights:
Unlock Hidden Design Insights: Discover how to uncover hidden design insights by understanding the metaphors and stories behind your clients' choices.
The Soul of the Room: Learn about the "soul of the room" and how to connect with it to create more meaningful and balanced designs.
Emotional Impact: Explore the profound impact of personal relationships, memories, and emotions on interior design decisions.
Practical vs. Emotional: Find the perfect balance between practical design considerations and the emotional needs of your clients.
Metaphors in Design: Dive deep into the world of metaphors in interior design and feng shui, and how they shape the spaces we inhabit.
Visualization Exercise: Experience a simple visualization exercise to tap into the subconscious desires of your clients' homes.
Creating Empowering Spaces: Understand how to design spaces that empower and support your clients in their daily lives.
Beyond Aesthetics: Discover why interior design goes far beyond aesthetics and how it can impact every aspect of a person's well-being.
Transforming Homes: Learn how to help clients transform their homes into environments that tell their unique stories and aspirations.
Surprises in Design: Prepare to be amazed by the unexpected insights and transformations that metaphors and emotions can bring to your design projects
The Interior Design Business CEO - Desi Creswell - Playing the Long Game - 27 min
While playing the short game gives us dopamine hits that feel amazing, the truth is that the trade isn’t worth it when you’re working towards a goal in your business. Instead, the long-game mindset is the secret to any type of success you want to create in any area of life or business, and I’m showing you how to adopt this approach.
Discover what playing the long game means and why committing yourself to the long game matters. Hear how host Desi Creswell use the long-game approach in her own business, why the long game gives you compounded results, and her top tips for how you can apply this principle to your own interior design business.
What You’ll Discover from this Episode:
What playing the long game means.
How we expect instant results from new practices or initiatives we put in place.
Why playing the long game is the secret to getting the success you want.
How I play the long game in my business.
Examples of how to apply the principle of playing the long game to your interior design business.
Designed by Wingnut Social - Darla Powell - Building Your Business Website and the Consequences of Collecting Data - 36 min
Could your website possibly get you sued by the government? Today’s guest, Hans Skillrud, is an expert in privacy policies, and is here to shed some light on terms and conditions, cookies, and the potential consequences of having an inaccurate privacy policy.
Visit https://termageddon.com for the Privacy Policy Generator and use code WINGNUT at checkout for a discount!
Hans is the cofounder and Vice President of Termageddon, an auto-updating website policies solution, which he's been running with his wife full time for over 4 years. Prior to Termageddon, Hans ran a 12 person web design and software development company in downtown Chicago. Outside of work, Hans enjoys gardening and beekeeping.
Creative Genius Podcast - Gail Doby and Erin Weir - Selling Solutions (Kate Norton) - 57 min
Prospective clients turn to you because they have a problem they want you to help them solve. Show them that you understand their problem and have the expertise to solve it. Rather than present them with a list of the services and products you can provide, walk them through the process you will use to produce the result they are looking for.
In this podcast, co-host Erin Weir talks with Kate Norton, founder of High Peak Growth, which provides strategic business guidance to help companies boost their sales and exceed their revenue targets. Her philosophy of serving clients rather than selling to them has been proven to drive significant bottom-line results. Her clients include Fortune 100 businesses as well as fast-growing entrepreneurial businesses.
Kate said that her approach to marketing and selling had been influenced by Donald Miller’s book, Building a StoryBrand. Miller draws on universal elements of storytelling, such as the hero or heroine who is helped in their quest by an expert or guide, to create a different approach to engaging with prospective customers.
Like the hero or heroine of a story, customers, too, have a problem they need to solve. Because they cannot solve it themselves, they seek out an expert or guide who can help them. The guide explains to them the process by which they can solve their problem and accomplish their goal.
Kate has found great success using a similar approach when working with customers or when counseling business owners and executives on how to improve their sales. Identify the problem the customer needs help solving. Explain to them why you are the right expert to solve their problem. Walk them through the process of how you will produce the result they want.
Rather than think about selling or promoting your services, instead take the approach that what your offering is serving and solving.
Showing the customer empathy, that you get and want to help with their problem, and giving them confidence that you are uniquely qualified to be the expert they need are key to this approach. “Our job is to make prospective customers aware of how we are the experts and how we can help them solve the problem,” explained Kate.
Central to demonstrating that expertise is the process or plan you have created to provide the solution they are looking for. It doesn’t have to be completely original, but it needs to reflect your strengths and your perspective. Once you’ve created it, give it a name. “If you can name your proven process, then it starts branding it,” said Kate.
Erin and Kate also talked about current methods of marketing and top marketing strategies for interior design businesses. Along the way, they touched on how to use AI to enhance your marketing efforts. For those insights and more, listen to the entire podcast.
Window Treatments for Profit - LuAnn Nigara - C-Suite Talks with Madeleine MacRae: The Power of Finding Your Voice - 21 min
In today's episode, guest host Madeleine MacRae will discuss which is the impact of finding our voice on our business. If you remember, in a previous episode we talked about the power of authenticity and knowing ourself, and as you'll hear from Madeleine herself, she wants to keep sharing the message of self-discovery and personal growth as this is fundamental for us to thrive in what we do.
Madeleine MacRae's Ah-Ha Moments:
"What I've seen over the course of all these years is that the people who are most successful in business and the people who are at the highest levels of companies, it's not just that they have all these traits and qualities about their business acumen and all those other things. It's really about them mastering themselves and them actually dealing with their demons, dealing with those things that bother them, like getting over those things." - Madeleine MacRae
"When you can find your voice, when you can find the courage to use your voice, you can really catalyze people and you can change behaviors, and you can change beliefs, and you can change your business. Finding your voice is such a powerful thing." - Madeleine MacRae
Trade Tales - Kaitlin Petersen - How Leslie Murchie Cascino defines success on her own terms - 43 min
Leslie Murchie Cascino operates as a team of one—but looking at her collaborative design process, you’d never know it. On this episode of the podcast, she explains what being a one-woman show means for her as a mother, and how she avoids getting caught up in other peoples’ definitions of success.