The BEST Residential Interior Design Podcasts - Episode 204

We’ve got eight must-listen interior design business podcasts episodes come from hosts Terri Taylor, Hayley Roy & Cheryl Sutton, LuAnn Nigara, Michelle Lynne, Dennis Scully, Kate Greunke, Melissa Galt and Laura Thornton.

Today’s podcast guests include Karen Haller, Pamela Cole and Miles Redd.

Unless your residential interior design firm is absolutely perfect in every conceivable way, I bet there is some nugget of info in today’s podcasts that will help you level up. Enjoy.

• Interior Design Business - Terri Taylor - The 4 Rules of Pricing - 20 min

• Interior Design Podcast - Hayley Roy & Cheryl Sutton - The Psychology of Colour - 53 min

• Window Treatments for Profit - LuAnn Nigara - Pamela Cole: How to Sell Window Treatments Before the House Is Built - 1 hr, 7 min

• Designed for the Creative Mind - Michelle Lynne - From Baby Designer To Big Girl Business Owner - 28 min

• The Business of Home Podcast - Dennis Scully - The adventures of Miles Redd - 57 min

• The Kate Show - Kate Greunke - How to Sell More Design Projects Even When Clients Can’t See Your Vision - 31 min

• The Affluent Creative - Melissa Galt - What To Do When Inquiries Aren’t Coming In - 56 min

• The Business of Beautiful Spaces - Laura Thornton - Let's Talk Prepping for High Point Market - 23 min

Interior Design Business - Terri Taylor - The 4 Rules of Pricing - 20 min

Have you ever done a design job that you didn’t get paid for until months after the design was finished?

This episode is going to make sure you avoid ever being in that position again. There are four rules of pricing that profitable design businesses follow and like most (all) of us, host Terri Taylor learned them the hard way, so now she’s sharing them so you don’t have to. 

When you follow these pricing rules, your design jobs will run more smoothly, your clients will be easier to handle, and your business is going to be more profitable in the long run. 

Topics covered in this episode include:

• The four rules of pricing that profitable businesses follow 

• A script you can use to explain your pricing to a client 

• Ways to simplify your bookkeeping 

• Why you should never sell products on a cost-plus basis

Interior Design Podcast - Hayley Roy & Cheryl Sutton - The Psychology of Colour - 53 min

In their first episode, British interior designers & brand-new podcast hosts Hayley Roy & Cheryl Sutton delve into the subject of colour!

The episode features their guest, Karen Haller, who is the author of The Little Book of Colour!

Window Treatments for Profit - LuAnn Nigara - Pamela Cole: How to Sell Window Treatments Before the House Is Built - 1 hr, 7 min

In today’s episode, host LuAnn Nigara interviews Pamela Cole, owner and principal designer of Ampersand Interiors. An entrepreneur at heart, Pamela and her team provide full-service, luxury design experiences for new construction, whole-home remodels, and renovations in and around Phoenix, Arizona. They also provide window treatments…and thanks to Pamela’s AHA moment, they are doing even more of that now.

Listen now to hear how Pamela tweaked her process, enhanced her systems, and grew the window treatment side of her business by 500% in just one year.

Designed for the Creative Mind - Michelle Lynne - From Baby Designer To Big Girl Business Owner - 28 min

In this episode, host Michelle Lynne explores the journey from being a baby designer to becoming a big girl business owner in the interior design industry.

Success is defined individually, but it often involves creating efficient processes, marketing effectively, maintaining consistency, making tough decisions, and adopting a CEO mindset.

The Business of Home Podcast - Dennis Scully - The adventures of Miles Redd - 57 min

After studying at Parsons and at NYU, the worlds of fashion and filmmaking first beckoned Miles Redd, but it wasn’t until he went to work for the legendary John Rosselli and Bunny Williams, that he knew he had found his place. His glamorous, vibrant interiors have earned him national press, a spot on the AD100, and collections with Schumacher and Ballard Design. A multitalented creative, Redd also had a stint as creative director for Oscar de La Renta home and is the author of The Big Book of Chic.  

On this episode of the podcast, he speaks with host Dennis Scully about rebranding his firm to include his partner David Kaihoi, the right way to leave a design firm, and how he’s ridden the economic ups and downs of two decades in business.

The Kate Show - Kate Greunke - How to Sell More Design Projects Even When Clients Can’t See Your Vision - 31 min

Host Kate Greunke loves it when technology and design mesh in a way that makes sense, helps businesses grow, and brings happiness to design clients.

If you feel the same way, you’d better stop what you’re doing and listen to this interview.

If your clients struggle to visualize the design ideas you present to them, despite your great presentation and beautiful mood boards, you know this is a sticking point in your workflow that has the potential to result in smaller sales or slower projects, namely and largely due to client indecision.

What if there was a way to walk them through the end result of their designed space — but before any labor had begun? Thanks to today’s guest, now you can.

The Affluent Creative - Melissa Galt - What To Do When Inquiries Aren’t Coming In - 56 min

In many parts of the country, we are seeing a downturn in business. The kneejerk response for many designers is panic mode–and that might be your reaction as well if you are dealing with the uncertainty of losing your steady stream of client inquiries. Economic uncertainties are bound to happen, but they shouldn't dictate the trajectory of your creative business. It’s easy to panic and worry when inquiries aren’t pouring in, but remember - what you focus on expands, what you think about you bring about. 

Mastering your business numbers and marketing strategies is crucial, especially in tough economic times.

• Are you familiar with your break-even number?

• Do you understand your overhead expenses?

• Do you have an emergency fund in place?

Host Melissa Galt discusses all of this and more in today’s episode, including insights on strategic team and payroll reductions, client incentivization, and getting ahead of the curve by ordering before price increases. 

Melissa also sheds light on the importance of networking and due diligence when venturing into new territories. Whether you're struggling with financial management, grappling with marketing strategies, or seeking ways to attract your ideal client in a dry spell, harnessing the power of a positive mindset and masterful business strategies will help you overcome these hurdles. Don't let economic uncertainty deter you! Instead, let's turn it into an opportunity to redefine and revolutionize your creative practice.

In this episode, you will hear:

• Recommended strategies to help you maintain a positive mindset as a creative in uncertain times

• How knowing your exact overhead numbers can help you stay afloat in a pinch

• Tips on finding the right agents, builders, and other professionals when moving your business into a new neighborhood

• The importance of having a clear, client-targeted website and marketing strategy that reflects your unique personality when attracting ideal clients

The Business of Beautiful Spaces - Laura Thornton - Let's Talk Prepping for High Point Market - 23 min

In today’s episode, host Laura Thornton talks about prepping for High Point Market.