Interior Design Business Podcasts - Episode 197

Today’s curated collection of interior design podcasts include episodes from hosts Rebecca Hay, Rhiannon Lee, Jessica Bennett and Suzanne Hall, Tobi Fairley and Kate Bendewald.

Podcast guests include Liat Horovitz, Brandon Willington, Brad Mee and Rebecca Tapia.

There is tons of great info for your interior design biz in today’s collection of podcasts.

And…if you’re looking for less theory and more actual tools that you can plug directly into your business to make improvements immediately, stay tuned. I am working with a handful of experienced designers & business experts on a new project. The first phase will focus on actual, real-world business processes from successful design firms.

No more “you need business processes, but we’re not going to share ours” kind of advice. We’ve been lucky (and persistent) enough to find a bunch of pros willing to share the secrets of their success.

For now, here are today’s best interior design business podcasts:

• Resilient by Design  - Rebecca Hay - Success begins with a morning routine with Liat Horovitz - 43 min

• Designing Success - Rhiannon Lee - Digital Marketing Demystified: A Conversation with Brandon Willington - 37 min

• Dear Alice - Jessica Bennett and Suzanne Hall - Interview with Editor in Chief of Utah Style and Design, Brad Mee - 59 min

• The Design You Podcast - Tobi Fairley - How to Design Your First Course with Rebecca Tapia - 34 min

• Designer’s Oasis - Kate Bendewald - Leveling up: When Being Scrappy Doesn't Work Anymore - 29 min

Resilient by Design  - Rebecca Hay - Success begins with a morning routine with Liat Horovitz - 43 min

In today’s episode, host Rebecca Hay is speaking with results coach, Liat Horovitz all about the power that comes from a personalized and intentional morning routine. We know that personal development can enrich professional development so we're learning the keys to customizing your morning (spoiler: it starts the night before), the tweaks and rules she's made for herself and how a mindset shift from "habits" to "choices" can affect it all. Let go of your "shoulds" and listen to this episode to get some ideas for how to create a morning routine that serves you, your life and your work.

Designing Success - Rhiannon Lee - Digital Marketing Demystified: A Conversation with Brandon Willington - 37 min

In this episode, host Rhiannon Lee sits down sit down with Brandon Willington, founder of Where u? A Western Australian based digital marketing agency. Brendan spills about his own entrepreneurial journey and shares heaps of helpful insights 

Brandon first grabbed my attention online through his guerrilla style Facebook ads that are designed to be attention-grabbing without the usual sales pitch. He explains the inspiration behind this approach and how it helps in earning trust from the audience.

We delve into the world of digital advertising, particularly for those who might be new to digital marketing. He talks us through when it's the right time to invest in ads and suggest the types of ads to start with, especially for those who aren't tech-savvy. Interior designers often struggle to articulate their value, and I address this challenge, and get some real life strategies to create ads that stand out and include compelling calls to action, that get clicks! 

We explore various platforms for lead generation, including Facebook, TikTok, and the untapped potential of Pinterest, which I believe holds great promise for Australian interior designers.

Sales and Conversions are a crucial part of the advertising process, and Brandon offers great advice on optimising lead forms and websites to ensure potential clients don't scroll past. Lastly, we discuss the transition to paid ads and when emerging designers should start experimenting with ad spend.

Dear Alice - Jessica Bennett and Suzanne Hall - Interview with Editor in Chief of Utah Style and Design, Brad Mee - 59 min

In this episode, hosts Jessica Bennett and Suzanne Hall chat with Brad Mee, editor and chief of Utah Style and Design magazine and lifestyle editor of Salt Lake Magazine and of Boca Raton Magazine all the way in Florida. Brad gives us a nice snapshot of what editors are looking for today and helps us know the right way to get things ready to shoot so it can be in line with what a magazine would be looking for, and then he also gives us a little etiquette on how we should post and proceed. 

Highlights:

• How to know your project is good 7:55

• How to submit 12:05

• Submitting a project outside of Utah 15:35

• Posting etiquette 16:35

• Presenting an extraordinary home 22:00

• What Brad’s looking for 24:30

• The marketplace and where it’s going right now 31:10

• What makes a great cover 38:00

• Celebrating the win 50:50

• How Brad gets inspired 53:30

•  “[An echo chamber design] is something that you’ll find on Pinterest and Instagram, and then you’ll just keep seeing it and keep seeing it, and it feeds the design. I don’t wanna call out a design genre, but I will: Farmhouse. The white and the black windows, and the straw basket, and the whole thing, there is great farmhouse design, but the kind we wanna see is a real farmhouse.” 30:35

The Design You Podcast - Tobi Fairley - How to Design Your First Course with Rebecca Tapia - 34 min

In today’s episode, host Tobi Fairley sits down with Rebecca Tapia, a physician-anthropologist-creative out to explore and reframe the mental drama many of us have about supporting our aging parents. She joined Tobi’s Online Course Incubator and created an amazing course around her passion and it is truly inspiring.

They discuss Rebecca’s course from conception to completion, how she weaved her uniqueness into every aspect of it, and their advice if you want to create your own course to share your gifts with the world.

Designer’s Oasis - Kate Bendewald - Leveling up: When Being Scrappy Doesn't Work Anymore - 29 min

In today’s episode, host Kate Bendewald is talking about creating the type of business you have always wanted. It's time to level up, create systems, and save you time and money all while forming a pipeline of client work that truly lights you up each day.

Here’s a glance at the episode:

• [11:50] I jump into when you know it's time to stop being "scrappy" in your business but rather a time to start truly investing in your business. You never outgrow the need to invest in your business or yourself.

• [15:23] I share the signs to look for to let you know that it may be time to invest in your business.

• [19:15] I discuss what I'm NOT talking about in terms of investing in your business without strategy. I share how to determine what is and is not a good investment in your business.

• [22:06] I share what happens when you're ready to start leveling up and investing. I talk about the changes in your business and mindset when this happens.

• [25:00] I wrap up with a few questions for you to think about to help you know what to invest in first or next.