Interior Design Business Podcasts - Episode 193

Today’s curated collection of interior design podcasts include episodes from hosts Rebecca Hay, Rhiannon Lee, Jessica Bennett and Suzanne Hall, Tobi Fairley and Kate Bendewald.

Podcast guests include Linda Holt and Ericka Saurit.

Now go and learn something to make your interior design business even better.

• Resilient by Design  - Rebecca Hay - Know your numbers - Part 3: How to forecast for your business [Rebroadcast] - 57 min

• Designing Success - Rhiannon Lee - Interview with 2 Coaching Students - 1 hr, 9 min

• Dear Alice - Jessica Bennett and Suzanne Hall - How To Lean Into an Editorial Element - 31 min

• The Design You Podcast - Tobi Fairley - Create a Profitable Online Course: Encore with Linda Holt - 52 min

• Designer’s Oasis - Kate Bendewald - How to Get Your Brand Story Straight with Ericka Saurit - 59 min

Resilient by Design  - Rebecca Hay - Know your numbers - Part 3: How to forecast for your business [Rebroadcast] - 57 min

Do you wonder where your inspiration comes from? Having trouble being creative? Today, host Emily Janzen McGrath talks about how to get those juices flowing and back into creative mode.

Designing Success - Rhiannon Lee - Interview with 2 Coaching Students - 1 hr, 9 min

In this episode, host Rhiannon Lee sits down with two of her coaching students Jefsie & Alana.

Dear Alice - Jessica Bennett and Suzanne Hall - How To Lean Into an Editorial Element - 31 min

In this episode, hosts Jessica Bennett and Suzanne Hall answer a listener question. Somebody wanted to know how to lean into an editorial element, or slap in the face if you will, and brought up that it seems like there’s a way to bring in black into an otherwise neutral space, so we decided to create an entire podcast episode out of it.

The most editorial moments are when you can show something with an opinion or unexpected, and something that’s not too played out, or it’s not the same player as the rest of the pieces in the room. The most editorial moment is when you get that one funky chair that just goes with what the owners love. 

• Giving the room that editorial element 9:45

• Ways we’ve done it in our own homes 13:10

• Solving a problem while out in the world 16:00

• Bringing black into a neutral space 19:40

• Mural patterns 20:50

• Space planning 24:50

• “We are emotional about our collections and we’re not necessarily curating them for a room, and we don't curate the room first, and then buy it. We’re slowly picking up this and that over the years and we don’t worry about where it goes. We worry about it moving us.” 14:17

The Design You Podcast - Tobi Fairley - Create a Profitable Online Course: Encore with Linda Holt - 52 min

The end of summer is a time for reinvention, so for today’s episode, host Tobi Fairley revisits an important conversation about what it looks like to pivot in your business and start leveraging your customer base to offer a profitable new service: an online course. 

Tune in this week to discover how Linda Holt has merged her creative eye and her aesthetic appeal to create an in-demand online course. Linda is sharing her experience, common hurdles to building an online course for creatives, and how to come up with your own idea for a successful, profitable online course.

Designer’s Oasis - Kate Bendewald - How to Get Your Brand Story Straight with Ericka Saurit - 59 min

In today’s episode, host Kate Bendewald is chatting with Ericka Saurit of Saurit Creative. Ericka believes that HOW you tell your story matters. It needs to be clear, concise, and consitent. She’s on a mission to help interior designers clarify their value and get that message out. Ericka shares the 3 pillars that you have to understand and get right - in order to shift from being a business to a brand.

Here’s a glance at the episode:

• [5:37] Ericka shares her backstory and how she got into teaching storytelling for interior designers and the home industry.

• [13:45] We discuss the importance of brand storytelling and how it shows up across your work from your website and social media all the way into your proposals, emails, and correspondence with your clients.

• [18:10] Ericka shares what most interior designers underestimate or leave out when storytelling and how we have to think about if we are a business or a brand. She discusses how to create a brand where clients want to choose you.

• [24:00] We discuss the need for consistency across your brand storytelling and how important it is in what clients and potential clients remember us for.

• [29:10] Ericka shares with us the 3 E’s of taking a business strategy and creating a brand.

• [36:00] We discuss the importance of taking time to craft your storytelling without rushing through the process. There is so much more to creating a brand than just getting a really great logo and website up.

• [44:26] I ask Ericka to share what shifts an interior designer will feel when you really nail down your brand in terms of your business strategy and creating content.